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AUDIENCE FRAGMENTATION
On This Day in History, June 26: UN Charter signed, Indira Gandhi declares Emergency, Harry Potter debuts, Corvette day, Sher Shah Suri wins against Mughals and more- Main Vaapas Aaunga OTT release details: When and where to watch Diljit Dosanjh, Sharvari and Vedang Raina starrer period romance-drama
- Omnicom launches Acxiom Fan Graph to help brands better understand sports audiences
- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...23 Jun, 2026, 12.47 PM IST
- Quote of the day by Sir David Attenborough: “The question is, are we happy to suppose that our…’ – Naturalist on stewardship, conservation and responsibilitySir David Attenborough, a renowned nature communicator, urges us to consider the future of wildlife. His words question our willingness to ...13 Jun, 2026, 10.51 AM IST
- Strique unveils self-learning AI platform that optimises D2C growth, revenue and ROAS at Meta dayStrique has launched an autonomous performance marketing execution platform for D2C brands, addressing the gap between knowing what to chan...01 Jun, 2026, 11.41 AM IST
- India has 500 million gamers. Advertisers are still figuring out how to reach themIndia boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...01 Jun, 2026, 11.27 AM IST
- Word of the Day: SciolismWord of the Day: Rare words endure because they capture experiences that ordinary language often struggles to express precisely. Calling so...31 May, 2026, 04.00 PM IST
- Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...28 May, 2026, 09.22 PM IST
- Kriti Sanon joins GIVA as investor and brand ambassadorGIVA, India's leading fine jewellery brand, today announced National Award-winning actor and entrepreneur Kriti Sanon as both Brand Ambassa...26 May, 2026, 04.41 PM IST
- IPL gets 70% of viewership in hybrid mode: StudyThe findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...24 May, 2026, 04.33 PM IST
- India’s BRICS presidency: Beyond trade and investment narrativesIndia's upcoming BRICS presidency in 2026 presents a key chance to foster global stability. Discussions highlight the need for practical co...21 May, 2026, 08.46 PM IST
- Xi Jinping, Vladimir Putin to hold ‘tea diplomacy’ talks in Beijing after Donald Trump visitChinese President Xi Jinping and Russian President Vladimir Putin meet in Beijing today. The summit will cover bilateral and international ...20 May, 2026, 10.08 AM IST
- Operation Sindoor reflected 'smart power' in its most complete expression, says Indian Army chiefIndian forces executed Operation Sindoor with military precision, dismantling terror infrastructure and demonstrating strategic resolve. Ar...19 May, 2026, 06.56 PM IST
- Quote of the day by Mark Twain: “Your eyes only show what’s in front of you. But when imagination loses clarity, even the truth becomes...” Learn the profound life lesson on imagination, truth, and human vision from the legendary master of wit whose timeless wisdom still reshapes how millions see life todayQuote of the day by Mark Twain: More than 140 years after his rise to global fame, Mark Twain remains one of the most searched literary fig...18 May, 2026, 06.54 PM IST
- NSE launches Electronic Gold Receipts, yet investors prefer ETFs and physical gold; here’s whyAn EGR is a digital certificate backed by actual physical gold stored in a Securities and Exchange Board of India (Sebi)-regulated vault. T...18 May, 2026, 11.08 AM IST
- In 1820, a farmer moved stones through ruins on a windy Greek island: A buried marble figure emerged from the rubble and became one of the world’s most famous sculpturesOn the idyllic shores of Milos in 1820, a farmer's unassuming chore of clearing stones opened the door to history when he stumbled upon the...16 May, 2026, 02.25 PM IST
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...14 May, 2026, 01.23 PM IST
- GRWM: Kids’ cosmetics brands vie to ‘catch them young’The 'get ready with me' trend has propelled children into the beauty industry, with 'kidfluencers' driving early engagement with cosmetics....14 May, 2026, 10.15 AM IST
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...10 May, 2026, 10.08 PM IST
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