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AUDIENCE DEDUPLICATION TECHNOLOGY
Unified ad tracking needs wider buy-in to succeedA new cross-media advertising measurement system from BARC and Nielsen aims to give brands a single view of campaign reach across TV and di...- BARC India, Nielsen launch cross-media ad measurement solutionIn a groundbreaking collaboration, BARC and Nielsen have unveiled BARC | Nielsen ONE Ads, a cutting-edge solution designed for advertisers ...
- LS Digital launches new tech for programmatic marketingLS Digital's CoMMeT technology streamlines programmatic marketing by automating processes and integrating various digital tools. It offers ...
- How Congress may use cash transfers as the main weapon in the 2014 electionsIn NREGA, biometrics will end some forms of corruption like fake workers, but not if a sarpanch introduces names of his family members into...
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