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ATL CAMPAIGN
Etihad launches winter sale for Indian travellers with up to 30% discounts on flights to Europe, USEtihad Airways has launched a “Winter Sale,” offering up to 30% off Economy tickets from India to global destinations until September 11, f...- Airtel all set for a brand refresh this festive quarterRetail vendors that ET spoke to also said that the team will be deploying new shop banners and point of sale elements like standees will al...
- Airtel, Jio to Dial in 5G Services with ₹400-cr Festive Ad BonanzaMedia planners said while all three telcos - Airtel, Jio and Vi - will have tactical campaigns in the festive quarter, Airtel is slated to ...
- Vodafone Idea launches new propositions to grow data user baseUnder the new proposition Vi users can unlock up to 2GB of extra data every month, over and above their daily quota, at no extra cost. The ...
- Ahead of IPL, Vivo signs Virat Kohli as brand ambassadorVivo is the title sponsor of the Indian Premier League cricket tournament.
- Vodafone Idea likely to go on a ₹800-crore branding offensive to bring customers backBesides a co-presenting sponsorship deal with Star India for the Indian Premier League (IPL), the telco has also lined up an exhaustive cam...
- PhonePe earmarks Rs 800 crore in marketing this yearThe current brand campaign of the company will feature four TV commercials with Aamir Khan and Alia Bhatt, which will be spread across digi...
- Somany Ceramics plans to create a distinct identity, strengthen roots of the brandThe brand custodian Minal Somany is involved with strategic decisions across ATL, BTL and digital platforms.
- Dish TV ropes in Ranveer Singh as brand ambassador, to launch its biggest ever media campaignSingh has replaced Shahrukh Khan, who had been the face of Dish TV for 10 years, from 2008 till early this year.
- Zoomcar to spend $20 million to promote ZAP SubscribeWith almost 100% year-on-year growth, Zoomcar plans to adopt an aggressive performance-linked marketing approach which will see country-wid...
- To advertise or not to advertise, a startup's dilemmaWhile startups are the new darlings of advertisers, it is only a handful who can afford the financial burden of advertising. For others, it...
- Videocon Telecom invests Rs 130 crore to upgrade 2G networkOver next few months, Videocon Telecom plans to spend Rs 50 crore on its marketing campaign, which includes ATL and BTL marketing.
- Consumer durable companies like LG, Panasonic, Whirlpool using social media for festive campaignsPanasonic, which is incurring over Rs 85 crore on the branding during the festive seasons, aims to spend a significant portion of that on t...
- Congress' first electronic ad takes dig at Narendra ModiThe advertisement, with its punch line — Kattar Soch Nahi, Yuva Josh — lays emphasis on the connect that a young leader can have with the y...
- Godrej Security Solutions offers a range of innovative security solutionsGodrej Security Solutions (GSS) showcased its latest security products in Pune to coincide with the launch of their new national ad campaig...
- Congress picks Dentsu, Taproot & JWT for poll ad campaignThe party will be looking to the ad agencies to burnish an image that's been battered by corruption scandals and criticism over inaction on...
- Battle to tame CAD: Jewellers cut down on ad spends to avoid govt attentionGitanjali Group, the largest ad spender in the trade, has already decided to go slow, while others have taken the decision to support the t...
- MTS' festive-season offerings for customers in MumbaiThese limited period offerings have been specially designed to bring more value to MTS customers this festive season.
- Cos take a liking to below-the-line adsBTL advertising uses less conventional methods than the usual specific channels of advertising to promote products and services.
- JWT Bangalore bags ING Vysya Bank's creative accountJWT Bangalore has bagged the creative account of ING Vysya Bank for Rs 20 crore to develop the brand throughout India.
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