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ATHLETIC FOOTWEAR
Dick's Sporting Goods shares slump 22% as Foot Locker weakness sparks outlook cutDick’s Sporting Goods shares plunged 22% after second-quarter earnings missed estimates and the retailer cut its full-year outlook. Weak Fo...- The tea bag trick for smelly shoes: How to freshen footwear with something simple already in your kitchenTea bags can help absorb moisture and reduce mild shoe odors effectively. Black tea contains tannins which possess natural antibacterial pr...
- PlayBlue raises $2.7 million in seed funding to expand omnichannel sports retail businessSports retail startup PlayBlue has secured $2.7 million in seed funding to launch its omnichannel platform and first flagship stores in Ben...
- US Stocks: Nike shares fall on grim sales outlook; China woes hit turnaround plansShares of Nike fell as investors raised alarms over the slow pace of recovery with CEO Elliott Hill at the helm for nearly two years. While...
- Psychology says people who always wear shoes wherever they go may not be obsessed with fashion but driven by an unexpected need for control and comfortWhy do some people always wear shoes, even inside the house? Psychology suggests the habit may be linked to preparedness, cognitive comfort...
- This company is giving Americans a chance to become fitter by running more, offers massive discounts on Nike and New Balance sneakersMajor discounts are available on Nike Air Max Moto 2K and New Balance 740 sneakers at Urban Outfitters. The Nike model is down to $50 from ...
- Skechers signs Mohammed Siraj to boost cricket push in IndiaSkechers signs Mohammed Siraj as its brand ambassador. This move aims to boost Skechers' presence in India's cricket market. Siraj will wea...
- American shoemaker New Balance ships first export consignment from Tamil NaduNew Balance Athletics, Inc. has commenced its first overseas shipments from Tamil Nadu, India, signaling a significant step in its India op...
- Kartik Aaryan joins Skechers as brand ambassador for IndiaSkechers has onboarded Bollywood sensation Kartik Aaryan as the brand ambassador for the Indian market. Aaryan will be promoting Skechers' ...
- Skechers appoints Jasprit Bumrah as Brand AmbassadorSkechers has signed Indian cricketer Jasprit Bumrah to endorse its cricket footwear. Bumrah will feature in marketing campaigns alongside a...
- Puma looks to be a sports & performance-first brandPuma remains India's top sports and apparel brand, recording a 10% sales rise last year and achieving ₹3,274 crore in revenue. The company ...
- Brands run, lift, reach for Olympic starsIndian brands like Radico Khaitan, Adani Group, and JSW sponsor athletes for Paris Olympics. Reliance Foundation's India House collaborates...
- PUMA to be footwear partner for Indian contingent at Paris Olympics 2024PUMA India has collaborated with IOA as the official footwear partner for the Indian contingent at Paris Olympics 2024. Over 100 athletes t...
- Frido partners RCB as the official insole partner for T20 leagueConsumer healthcare brand Frido has collaborated with Royal Challengers Bengaluru (RCB) to launch special edition sports insoles and techni...
- Science, design & performance: Nike's new Zoom Alphafly NEXT% perfect for sprinters, marathonersThe latest version adds air pods in the forefoot and foam in the heel.
- A gift from Adidas: Swapna Barman gets customised shoes to fit 12-toed feetBarman was born with six toes in both feet which made it difficult for her to fit into regular shoes.
- Skechers buys Future Group's 49% in joint venture for independent runWhile the company didn't disclose the deal size, officials said Skechers paid nearly Rs 580 crore for the 49% stake that it doesn’t hold in...
- Skechers takes Flipkart, sellers to High Court over fakesA Skechers spokesperson declined comment since the matter is sub judice, but said the company will take appropriate action to protect its b...
- Rhiti Sports Management kicks off ‘Seven’ lifestyle brandRhiti Sports, along with a few other investors, will spend Rs 150-200 crore on developing and distributing the brand, he said without discl...
- Nike, Puma, Reebok & Adidas hire sportsmen to push top-end productsNike hopes Khalid Ameen will be able to convince its customers to go for performance footwear by explaining the difference they make on the...
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