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ATHLETIC FOOTWEAR
As Sydney Sweeney sports ad faces massive backlash, Allyson Felix’s Nike split and how she launched her own shoe brand Saysh resurfacesAmerican actor Sydney Sweeney is facing intense backlash for featuring naked but covering parts of her body with various pieces of sporting...- In 1964, Phil Knight sold Japanese running shoes from his car after teaming with his Oregon coach; Nike reported $19.2 billion in revenue in fiscal 2009Nike started its journey with Phil Knight selling shoes directly from his car's trunk, eventually collaborating with coach Bill Bowerman to...
- From Mamaearth to Phool: Shilpa Shetty, MS Dhoni, Sachin Tendulkar, Alia Bhatt among celebrity investors to back startupsCelebrity investments: Bollywood stars and cricket legends are increasingly backing Indian startups. A Tracxn report identifies 10 celebrit...
- Shilpa Shetty beats Virat Kohli, MS Dhoni: 10 celebrities with the highest number of startup investment roundsShilpa Shetty Kundra leads Tracxn’s ranking of celebrity startup investors with 10 disclosed funding rounds between 2021 and 2026 YTD. MS D...
- Nike’s shoe doesn't fit: How did the swoosh lose its winning edge?Nike’s decline is raising questions about how the sportswear giant lost its competitive edge. Falling revenue, a collapsing market value, w...
- Dahi Handi 2026 Mumbai: Date, time, celebration venues, alternate routes and moreDahi Handi 2026 Mumbai: Check Dahi Handi date, timings: Dahi Handi 2026 will be celebrated across Mumbai and the wider metropolitan region ...
- She had no running shoes, but this 47-year-old mother outran trained runners to win prize money for her daughters’ educationA 47-year-old woman from Maharashtra’s Beed district has won the Amrut Daud marathon in Ambajogai after running barefoot when her slippers ...
- Dick’s Sporting Goods slumps after earnings miss: What’s next?Dick's Sporting Goods faced a notable decline in shares following disappointing second-quarter figures, with revenue and earnings failing t...
- Dick's Sporting Goods shares slump 22% as Foot Locker weakness sparks outlook cutDick’s Sporting Goods shares plunged 22% after second-quarter earnings missed estimates and the retailer cut its full-year outlook. Weak Fo...
- The tea bag trick for smelly shoes: How to freshen footwear with something simple already in your kitchenTea bags can help absorb moisture and reduce mild shoe odors effectively. Black tea contains tannins which possess natural antibacterial pr...
- PlayBlue raises $2.7 million in seed funding to expand omnichannel sports retail businessSports retail startup PlayBlue has secured $2.7 million in seed funding to launch its omnichannel platform and first flagship stores in Ben...
- US Stocks: Nike shares fall on grim sales outlook; China woes hit turnaround plansShares of Nike fell as investors raised alarms over the slow pace of recovery with CEO Elliott Hill at the helm for nearly two years. While...
- Skechers signs Mohammed Siraj to boost cricket push in IndiaSkechers signs Mohammed Siraj as its brand ambassador. This move aims to boost Skechers' presence in India's cricket market. Siraj will wea...
- Kartik Aaryan joins Skechers as brand ambassador for IndiaSkechers has onboarded Bollywood sensation Kartik Aaryan as the brand ambassador for the Indian market. Aaryan will be promoting Skechers' ...
- Skechers appoints Jasprit Bumrah as Brand AmbassadorSkechers has signed Indian cricketer Jasprit Bumrah to endorse its cricket footwear. Bumrah will feature in marketing campaigns alongside a...
- Puma looks to be a sports & performance-first brandPuma remains India's top sports and apparel brand, recording a 10% sales rise last year and achieving ₹3,274 crore in revenue. The company ...
- Brands run, lift, reach for Olympic starsIndian brands like Radico Khaitan, Adani Group, and JSW sponsor athletes for Paris Olympics. Reliance Foundation's India House collaborates...
- PUMA to be footwear partner for Indian contingent at Paris Olympics 2024PUMA India has collaborated with IOA as the official footwear partner for the Indian contingent at Paris Olympics 2024. Over 100 athletes t...
- A gift from Adidas: Swapna Barman gets customised shoes to fit 12-toed feetBarman was born with six toes in both feet which made it difficult for her to fit into regular shoes.
- Skechers takes Flipkart, sellers to High Court over fakesA Skechers spokesperson declined comment since the matter is sub judice, but said the company will take appropriate action to protect its b...
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