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ATHLETIC APPAREL INDUSTRY
Union budget 2026 supercharges India’s sporting ambitions through Khelo India Mission, higher grantsUnion Budget of India 2026: India is set for a major sports transformation over the next decade. The government plans to enhance talent dev...02 Feb, 2026, 02.03 PM IST- Sachin Tendulkar’s sports, athleisure brand ‘Ten X You’ makes its play on MyntraSachin Tendulkar's brand, Ten X You, has launched on Myntra. The brand aims to encourage an active lifestyle across India. It offers a wide...16 Jan, 2026, 06.00 AM IST
- Lululemon stock rises after it partners with NFL to launch apparels for all 32 teamsLULU stock: Lululemon's stock surged over 3% following the announcement of a new apparel collection in partnership with the NFL, featuring ...27 Oct, 2025, 08.04 PM IST
- When people slim down, businesses bulk upThe rising popularity of weight-loss drugs like Mounjaro and Wegovy is poised to create new opportunities for various sectors beyond pharma...13 Aug, 2025, 12.54 AM IST
- This stock is down 50%, but billionaire Bill Ackman is doubling down on it. Is it your next big buy? Here are the fundamentalsBillionaire investor Bill Ackman has significantly invested in Nike despite its recent financial struggles. Ackman’s confidence suggests ex...24 Feb, 2025, 11.20 PM IST
- Govt should leverage sports industry for economic growth: ReportThe government should create a model to boost the sports industry for economic growth. Policies need to encourage investment in sports infr...03 Dec, 2024, 12.20 PM IST
- Brands run, lift, reach for Olympic starsIndian brands like Radico Khaitan, Adani Group, and JSW sponsor athletes for Paris Olympics. Reliance Foundation's India House collaborates...20 Jul, 2024, 10.31 AM IST
- Reliance Retail signs up Hardik Pandya as brand ambassador, launches athleisure brand Xlerate on AJIO BusinessXlerate is focused on offering sportswear at affordable prices, with offerings starting at Rs 699, Reliance Retail added. The sports utilit...01 Nov, 2022, 06.02 PM IST
- Puma signs kit partnership deal with Revenant Esports“Puma is one of the most successful sports brands in the world and it makes us extremely proud to be the first esports team in India to be ...08 Oct, 2022, 05.42 PM IST
- Neeraj Chopra signs first set of endorsement deals after Olympic gold, endorsement fee jumps 10X“These are multi-year deals which will run up to the Paris Olympics,” said Mustafa Ghouse, chief executive of JSW Sports. Chopra will desis...08 Sep, 2021, 10.32 AM IST
- Diwali sales recover in several categories: RAIIt said luxury brands and occasion wear brands have indicated double digit growth, while formal office wear segment and services-led retail...23 Nov, 2020, 04.34 PM IST
- Alcis Sports inks tie-up with FIFAAlcis Sports, a flagship entity promoted by casual and sportswear maker Paragon Apparel, manufactures for categories including running, tra...24 Apr, 2018, 04.31 PM IST
- Arvind to spin off branded apparel and engineering businessesOn completion of the process both the companies will be listed on the BSE, it said.09 Nov, 2017, 12.04 AM IST
- US' Saucony coming with Reliance RetailTata International and Wolverine Worldwide formed a 50:50 JV for wholesale distribution of Wolverine's Merrell and Caterpillar footwear bra...21 Jun, 2017, 12.05 PM IST
- Bunty Sajdeh: The man who gets Virat Kohli his multi-million dollar endorsement dealsIf the star cricketer is minting money off the field through endorsement deals, like the recent Rs 100-crore Puma one, he has this man to t...07 Mar, 2017, 10.14 AM IST
- Hockey India extends contract with Shiv Naresh as kit partner till 2017As a part of its association with Hero Hockey India League, Shiv Naresh will supply uniform for technical officials, umpires and Hero HIL s...17 Sep, 2014, 06.49 PM IST
- Chinese Li-Ning tries to break into US marketChinese athletic shoemaker Li-Ning knew it couldn't out-Nike'' Nike, in the sporting giant's own backyard. So the co is going lowbudget edg...24 Jan, 2011, 07.18 AM IST
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