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ATHLETIC APPAREL INDIA
Reebok sales doubled in last 3 yrs, aggressive on growth trajectory: Aditya Birla Lifestyle BrandsReebok's sales have more than doubled in India over the last three years following its acquisition by an Aditya Birla group firm. The brand...- Canada's Lululemon partners with Tata CLiQ for India debutLululemon, the yoga pants pioneer, is coming to India. The Canadian brand will launch its first Indian store and online platforms in 2026. ...
- Lululemon partners Tata CLiQ for its India entryLululemon Athletica, the popular athletic apparel retailer, is set to enter the Indian market in the second half of 2026 through a partners...
- Underdog Athletics to add up to 10 Under Armour stores every year, eyes three-fold rise in retail revenueUnderdog Athletics, Under Armour's India partner, will increase its retail footprint. The company intends to add eight to ten stores annual...
- Puma looks to be a sports & performance-first brandPuma remains India's top sports and apparel brand, recording a 10% sales rise last year and achieving ₹3,274 crore in revenue. The company ...
- Puma to sponsor 400 Indian athletes, signs deal with Athletics Federation of IndiaPUMA India has signed a multi-year deal with the Athletics Federation of India to exclusively supply performance kits, speed suits, and tra...
- Yoga pants inventor Lululemon Athletica plans to enter IndiaLululemon Athletica plans to enter India independently, focusing on locations in Mumbai, Delhi, and Bangalore. The company, known for yoga ...
- Reliance Retail signs Jasprit Bumrah as brand ambassador for its activewear apparel brandIn a press release, Akhilesh Prasad, CEO, Reliance Retail – fashion and lifestyle, said Jasprit has been a consistent performer leading Ind...
- Sports apparel firm Under Armour shifts to distributor model"We have acquired the assets of Under Armour in India and the core team has moved to the new company," said Goculdas who floated Underdog A...
- ASICS to add 18 stores in India during 2022, eyes 25 pc business growthAs per its strategy, it would intensify its presence on e-commerce platforms while expanding its business through its network of retail sto...
- India drop Chinese kit sponsor ahead of Tokyo GamesChinese companies have faced a backlash in India since 20 Indian soldiers were killed in a clash with Chinese forces in a Himalayan border ...
- P V Sindhu signs approx 50 crore deal with Li NingThe record deal comes after compatriot Kidambi Srikanth was offered a cool Rs 35 crore by the Chinese company last month.
- Ministry steps in after IOA tells minor sports to bear cost of Asiad kitsEarlier, the IOA Secretary General Rajeev Mehta said expenses of the ceremonial dress and playing kits of the athletes do not come from its...
- Cricketer DJ Bravo brings his apparel brand to IndiaBravo, who enjoys a fan following in India too, is looking at monetising on his popularity here with the launch of his official merchandise...
- Alcis Sports inks tie-up with FIFAAlcis Sports, a flagship entity promoted by casual and sportswear maker Paragon Apparel, manufactures for categories including running, tra...
- Amazon India launches sportswear brand Under Armour in IndiaThe online retailer indicated that the brand will be sold by key sellers on the Amazon India platform.
- Ministry to put up giant screens around Delhi for OlympicsSports Minister Vijay Goel today said that giant screens will be put up all around Delhi for people to watch the Indian athletes perform in...
- Rhiti Sports Management kicks off ‘Seven’ lifestyle brandRhiti Sports, along with a few other investors, will spend Rs 150-200 crore on developing and distributing the brand, he said without discl...
- Nike unveils Team India's new ODI kitNike crafted the latest Team India uniform in a bold new design with some of the company's latest global apparel innovations to help the te...
- Nike stays outdoor to build imageFor global sportswear giant Nike Inc, creating brand recall in India is not about having well-packaged, 30-second commercials or million-do...
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