Lululemon faced a notable dip in its stock price as the athleisure retailer adjusted its profit expectations for the year. This news has es...

Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...

Lululemon has taken a decisive step by naming Heidi O'Neill, an ex-Nike leader, as the brand's new chief executive. This transition follows...

Sachin Tendulkar-backed SRT10 Athleisure, also known as Ten X You, is planning a global expansion after establishing its brand in India. Th...

Superdry's foray into the athleisure segment in India will be a first for the company globally, with several stores set to be opened across...

The company reported an inventory cost of 364.6 million rupees, compared to a negative 1.83 billion rupees in inventory value a year ago.

Players forced to resort to unsustainable business practices to spur demand, say industry chiefs.

"Post Covid, brands have realised customers are coming for the full experience and expecting engagement from the brand. At our retail space...

“Campus is the market leader by far. We are growing faster than the market amongst all of our peers with almost 2X to 3X the volume of our ...

In 2022, Aastey will focus on building and engaging with its community, the company said.

Those offering shares in the OFS include promoters -- Hari Krishna Agarwal and Nikhil Aggarwal -- and investors such as TPG Growth III SF P...

ET first reported on March 30th that PUMA will be the kit sponsor of the IPL franchise, with the exclusive retailing rights to RCB’s take d...

The two companies will co-create an exclusive range of athleisure collection under the label - PUMAxDream11, which will include t-shirts, f...

Athletic wear, which was earlier limited to niche customers like gym users, has now become the go-to option for individuals locked up at ho...

Through this collaboration, Van Heusen is launching lab-licensed masks and athleisure wear with germicidal technology that claims to disabl...

The Bigboss athleisure collection consists of attractively designed tank tops, crew neck and polo t-shirts in attractive colours, bermudas,...

The category’s appeal is growing as consciousness about fitness grows.