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ATHLEISURE BRANDS
Why is the US stock market down today? Dow Jones, S&P 500 and Nasdaq crash big as strong jobs report, rising Treasury yields and AI stock selloff shake Wall Street — here are today's biggest gainers and losersWhy is the stock market down today? A hotter-than-expected jobs report erased any lingering hope for near-term Federal Reserve rate cuts — ...- Lululemon shares drop as forecast cut spotlights challenges for incoming CEOLululemon faced a notable dip in its stock price as the athleisure retailer adjusted its profit expectations for the year. This news has es...
- Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...
- Lululemon says it picks former Nike executive Heidi O'Neill as next CEOLululemon has taken a decisive step by naming Heidi O'Neill, an ex-Nike leader, as the brand's new chief executive. This transition follows...
- Beyond sneakers: Bachi Pullela’s ‘State of Joy’ bet in the footwear spaceBachi Pullela, Founder of State of Joy, discusses his transition from global manufacturing to building a consumer-facing brand rooted in In...
- Sachin Tendulkar pads up to venture out with a new sports brandSachin Tendulkar is set to launch sports athleisure brand with former Swiggy Instamart head Karthik Gurumurthy. Incubated by Whiteboard Cap...
- In Reliance Retail's company, Superdry to enter athleisureSuperdry's foray into the athleisure segment in India will be a first for the company globally, with several stores set to be opened across...
- Agilitas appoints Nirdosh Chouhan as chief technology and product officerNirdosh Chouhan is a member of the founding team at Agilitas Sports. He will lead tech at Agilitas.
- Nykaa launches first athleisure and lingerie store in New DelhiThe store will focus on immersive, engaging, and tech-led shopping experiences, Nykaa said.
- Athleisure brands double size of stores amid rising demand"Post Covid, brands have realised customers are coming for the full experience and expecting engagement from the brand. At our retail space...
- Nykaa parent soars 5% after men's innerwear brand launchThe TPG-backed company said on Wednesday that Nykaa Fashion would launch Gloot - its first innerwear and athleisure brand for men.
- Nykaa makes strategic investments in Earth Rhythm, Nudge Wellness and Kica ActiveThe listed entity said it had acquired 18.51% of Earth Rhythm, a clean beauty and personal care cosmetics brand, for Rs 41.65 crore. It fur...
- Kalaari Capital’s CXXO backs athleisure brand Aastey with Rs 10 crore fundingIn 2022, Aastey will focus on building and engaging with its community, the company said.
- Campus Activewear files draft papers with Sebi to garner funds via IPOThose offering shares in the OFS include promoters -- Hari Krishna Agarwal and Nikhil Aggarwal -- and investors such as TPG Growth III SF P...
- Aditya Birla Group acquires India distribution and manufacturing rights for Reebok sports brandOne of the sources said Aditya Birla’s Madura Fashion & Lifestyle has acquired the rights from Reebok’s new owner Authentic Brands Group th...
- PUMA launches Royal Challengers Bangalore athleisure rangeET first reported on March 30th that PUMA will be the kit sponsor of the IPL franchise, with the exclusive retailing rights to RCB’s take d...
- Dream11 partners with PUMA to enter co-branded athleisure collectionThe two companies will co-create an exclusive range of athleisure collection under the label - PUMAxDream11, which will include t-shirts, f...
- Van Heusen partners with govt body to manufacture masks and athleisure wearThrough this collaboration, Van Heusen is launching lab-licensed masks and athleisure wear with germicidal technology that claims to disabl...
- Traditional watches to get a sporty twist as athleisure trend picks up in 2020The growth of healthy lifestyle has added impetus to the athleisure trend.
- Fashion meets functionality: How athleisure is taking over the Indian millennialThe category’s appeal is growing as consciousness about fitness grows.
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