Not at bars, not online: How Gen Z is finding love and friends at gyms and fitness classesDriven by a desire for genuine community, younger consumers across the UK and US are increasingly trading traditional nightlife for premium...
Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...
Mary Jane shoes return: Comfort meets power dressing in 2026The Mary Jane shoe, traditionally viewed as a practical choice, has undergone a stylish transformation. Now, it embodies a blend of sophist...
Lululemon says it picks former Nike executive Heidi O'Neill as next CEOLululemon has taken a decisive step by naming Heidi O'Neill, an ex-Nike leader, as the brand's new chief executive. This transition follows...
Beyond sneakers: Bachi Pullela’s ‘State of Joy’ bet in the footwear spaceBachi Pullela, Founder of State of Joy, discusses his transition from global manufacturing to building a consumer-facing brand rooted in In...
Sachin Tendulkar's athleisure company to venture abroadSachin Tendulkar-backed SRT10 Athleisure, also known as Ten X You, is planning a global expansion after establishing its brand in India. Th...
In Reliance Retail's company, Superdry to enter athleisureSuperdry's foray into the athleisure segment in India will be a first for the company globally, with several stores set to be opened across...
Nykaa launches first athleisure and lingerie store in New DelhiThe store will focus on immersive, engaging, and tech-led shopping experiences, Nykaa said.
Athleisure brands double size of stores amid rising demand"Post Covid, brands have realised customers are coming for the full experience and expecting engagement from the brand. At our retail space...
Campus Activewear growing faster than the market with almost 2-3X the volume of next largest competitor: CEO“Campus is the market leader by far. We are growing faster than the market amongst all of our peers with almost 2X to 3X the volume of our ...
Kalaari Capital’s CXXO backs athleisure brand Aastey with Rs 10 crore fundingIn 2022, Aastey will focus on building and engaging with its community, the company said.
PUMA launches Royal Challengers Bangalore athleisure rangeET first reported on March 30th that PUMA will be the kit sponsor of the IPL franchise, with the exclusive retailing rights to RCB’s take d...
Dream11 partners with PUMA to enter co-branded athleisure collectionThe two companies will co-create an exclusive range of athleisure collection under the label - PUMAxDream11, which will include t-shirts, f...
Van Heusen partners with govt body to manufacture masks and athleisure wearThrough this collaboration, Van Heusen is launching lab-licensed masks and athleisure wear with germicidal technology that claims to disabl...
Traditional watches to get a sporty twist as athleisure trend picks up in 2020The growth of healthy lifestyle has added impetus to the athleisure trend.
- Dollar Industries unveils new range of athleisure
The Bigboss athleisure collection consists of attractively designed tank tops, crew neck and polo t-shirts in attractive colours, bermudas,...
Fashion meets functionality: How athleisure is taking over the Indian millennialThe category’s appeal is growing as consciousness about fitness grows.