The academy, which will formally launch on August 28, looks to work with current and future industry professionals looking to understand ad...

The move comes even as financial influencers, called ‘finfluencers’, continue to remain under the scanner of market regulator Securities an...

The Advertising Standards Council of India (ASCI) has expanded the definition of 'celebrities' in its ad code to cover influencers having o...

The Advertising Standards Council of India (ASCI) has released fresh guidelines to combat deceptive design patterns in online advertising, ...

Influencer marketing is a popular type of social media marketing, where brands engage content creators or social media influencers with a l...

Nearly 48% of the 5,532 ads ASCI processed were digital ones, the report said. With its influencer guidelines coming into force last year, ...

Crypto advertisements between January and May 2022 by social media influencers red-flagged by the body

Meesho said on June 2 that a Twitter user exposed concerted campaigns against the company by social media influencers

The self-regulatory body has set up a panel of about two dozen executives from stakeholder organisations to keep a check on such claims, in...

Advertising Standards Council of India (ASCI) issued a report on Thursday that highlighted the names of 28 influencers including Bollywood ...

India’s largest packaged foods company Nestle which makes Maggi noodles and Milkmaid condensed milk, and also uses influencers in advertisi...

The guidelines say the disclosure label should be clear, identifiable and prominent (not buried under hashtags), and specify exactly where,...

Marketers expect a marginal drop in influencer ad spends as a result of the ASCI influencer guidelines coming into force but said things ma...

Marketers expect a marginal drop in ad spends as a result of the guidelines coming into force, but said things may not change drastically.

It has become important to understand the peculiarities of the advertisements and the way consumers view them, says the Advertising Standar...

For Facebook posts, 'influencer' posts should include the disclosure label in the title of the entry or post and if only the image or video...

Influencer marketing is estimated to form 10-15% of India’s Rs 21,000 crore digital advertising space, according to industry analysts, and ...