India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
Sudhanshu Vats named ASCI chairman as body marks 40 yearsSudhanshu Vats of Pidilite Industries is the new chairman of the Advertising Standards Council of India (ASCI), succeeding Partha Sinha. S....
Gaming co MPL accuses ASCI of 'tampering' with their adsGalactus Funware Technology, MPL's parent company, has issued a legal notice to ASCI, demanding the withdrawal of a whitepaper on opinion t...
ASCI teams up with online gaming industry to tackle offshore betting adsThe Advertising Standards Council of India has joined forces with multiple gaming federations to address illegal offshore betting and gambl...
ASCI urges LinkedIn influencers to disclose brand partnerships for ethical marketingASCI has advised LinkedIn influencers to disclose their connections with brands they promote to ensure compliance with regulations. This st...
81% of ad violations were on account of misleading claims in FY24: ASCIASCI examined 10,093 complaints and investigated 8299 advertisements. The majority of violations were on account of misleading claims at 81...
Digital media continues to be biggest source of ad violations: ASCIASCI observed a significant increase in ads directly violating the Drug and Magic Remedies Act of 1954, leading to the issuance of intimati...
ASCI looks to nip bad ads in the bud, launches academy for influencer certificationThe ASCI academy will provide courses for a range of people from students to influencers, in line with advertising regulations and ethical ...
ASCI processed 5,532 ads in 2021-22, 48% of them digitalNearly 48% of the 5,532 ads ASCI processed were digital ones, the report said. With its influencer guidelines coming into force last year, ...
Body spray ad was potentially in serious violation of regulation, says ASCIAfter seeing the ad campaign, the Advertising Standards Council of India (ASCI) immediately invoked a special process called "Suspended Pen...
ASCI to raise EaseMyTrip claims with Centre; Portal files civil lawsuitEaseMyTrip in an advertisement claimed it is India's "second largest online travel aggregator", which was found to be misleading by ASCI's ...
ASCI pulls up HUL, Dabur, Uber, others for misleading adsThe Customer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) received 319 complaints during the month of October.
FSSAI signs pact with ASCI to check misleading advertisementsThe agreement also requires ASCI to report to FSSAI non- compliance of ASCI's decisions for further action as required per provisions of th...
ASCI's portal to help consumers get complaints resolved soonerASCI has introduced features on its newly designed website to help consumers get speedy resolution of cases.
- ASCI upholds complaints against 144 misleading ads
Advertising industry watchdog ASCI has upheld complaints against 144 campaigns in June for misleading ads, including those of HUL, Reckitt ...
- ASCI to take prompt action against ads against public interest
As per the SPI initiative, advertisements which are seen as in serious breach of ASCI's code will now be required to be withdrawn immediate...
- ASCI pulls up Emami, Havells for misleading advertisements
ASCI has pulled up 11 companies, including FMCG firm Emami and electrical goods maker Havells, during November 2012 for misleading advertis...