Indian IT distributor Redington is using more air freight to deliver products to the Middle East. Conflict has disrupted sea routes, forcin...

Retailers say Apple is forcing them to pay a part - ₹800 per device - of the discount out of their own pocket. Additionally, the company is...

The move is aimed at reining in rapid expansion into neighbourhood stores and ensuring sales at max retail price.

The exits comes on the heels of the iPhone maker rejigging its distribution system moving from five national distributors to two distributo...

For consumers, this will mean Apple products will cease to be discounted with the firm taking a hard line on maintaining prices as the numb...

The iPhone maker has also increased margins for the exclusive franchise-run Apple stores in the country from 4-5% to 5-7% to build the offl...

Apple India officials have said that the company will just set the maximum retail price, thereafter, distributors, online sellers or offlin...

An industry executive said HCL’s appointment will help iPhones and iPads reach smaller towns, which Apple has identified as next growth dri...

The move was triggered by flagging offline sales of iPhones and comes ahead of a proposed launch of Apple’s own stores in the country.

The iPhone 6s and 6s Plus were launched last month in India at Rs 62,000-Rs 92,000 depending on memory and model.

The company, which is an authorised distributor of Apple phones, said that the new iPhones will be available post midnight, on October 16.

Optiemus has been given a specific mandate to expand the distribution of iPhones in neighbourhood cellphone stores.

The lure of e-commerce has prompted smartphone rivals Apple and Samsung to take contrasting yet concrete steps for the first time in India.

Redington is closely aligned with Apple in its strategy and will continue to be the leading distributor for Apple in the period going forwa...

Redington and Ingram supply Apple’s products in India to other regional distributors, multi-product trade channels and Apple Premium Re-sel...

Apple Inc, the maker of iPhones and iPad, has decided to rope in global retail major Brightstar to sell its devices in India.

The increased level of interest in India is happening in the backdrop of concern among Apple’s investors that the company may have hit a pl...