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ET Snapchat Gen Z Index: How Gen Z is changing shopping, careers and brand loyalty in IndiaGen Z in India prioritizes authenticity, value, and personal meaning over traditional brand prestige. They seek relatable recommendations, ...- India’s shopping spree now runs on the people you follow, influencing choices & businessIndia is embracing shopping from friends and favourite personalities. Creators are now unofficial personal shoppers, influencing millions. ...
- Gen Z swipes, saves and sparkles in a digital-first DiwaliIndia's Gen Z approached Diwali 2025 with strategic planning, prioritizing digital discovery, smart savings, and conscious consumption. Thi...
- Health, hustle and hashtags: What keeps Gen Z tickingThe latest edition of the ET Snapchat Gen Z Index shows India's Gen Z embracing digital convenience, with food delivery rising and homemade...
- He’s into Puma, she’s into Zara: Gender gap shows in Gen Z brand loveIndia's Gen Z prioritizes value, authenticity, and social impact when shopping, favoring homegrown labels and credible voices. The ET Snapc...
- Deals, desi, and digital: Decoding Gen Z’s shopping trinityGen Z consumers in India are reshaping digital commerce with their smart deal-hunting, digital fluency, and strong cultural preferences. Th...
- Swipe, shop, repeat: The brands Gen Z won’t let goIndia's Gen Z is reshaping brand preferences, prioritizing authenticity and value alignment over legacy status. Amazon leads in overall bra...
- ET Snapchat Gen Z Index: How India's Gen Z-ers live, work and spend moneyThe ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra and H&M. They ...
- Shein and Temu set to get expensive in the US from April 25: Here’s how you can still save moneyShein and Temu, both Chinese e-commerce sites, are set to increase prices for US consumers owing to increased tariffs imposed by US Preside...
- Gen Z: Brands chase 37.7 crore Indians for the $1.4 trillion money they may spendIndia’s 377 million-strong Gen Z population is redefining consumer behavior, influencing 43% of household consumption and pushing brands to...
- Snap to invest more to continue conversation with young India: Snap India MD Pulkit TrivediIn a letter to its shareholders, Snap had said it would shift more of its focus during the year to expanding Snapchat’s user base and inves...
- 2023 Year in Review | who’s in, who’s out: the biggest executive moves in Indian tech & startup sectorETtech has put together its annual list of executive changes and big movements in the startup and tech industry in collaboration with execu...
- Europe's sweeping rules for tech giants have kicked in, here's how they workGoogle, Facebook, TikTok and other Big Tech companies operating in Europe must comply with one of the most far-reaching efforts to clean up...
- Digital Services Act: Here's how Europe is cracking down on Big TechThe Digital Services Act aims to protect European users when it comes to privacy, transparency and removal of harmful or illegal content.
- Big Tech braces for roll-out of EU's Digital Services ActAcross the EU, a host of internet giants - including Meta's Facebook and Instagram platforms, Chinese-owned video app TikTok and a handful ...
- Australia regulator to probe social media influencers for false endorsementsThe Australian Competition and Consumer Commission (ACCC) said it would look at more than 100 influencers after several consumers informed ...
- Snapchat makes its Microsoft debut! Now see Snaps on your Windows PCThe application launched in 2011 was absent from the platform for a long time.
- Dress like a billionaire this summer: Style lessons from Jeff Bezos, Rishad Premji & Evan SpiegelRock your summer wear like these billionaires.
- The richest person in their 20s, 30s, 40s, and upFrom tech billionaires to retail moguls and a secretive heiress, here are the people with more money than anyone else in their age group.
- Flipkart raises $600 million in fresh funding at pre-money valuation of $10 billionLatest move was part of Flipkart's regular fund-raising plans till it readies itself to go public on the US bourses in the next 36 months.
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