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Mumbai executive reveals adult website ad experiment after Meta ads became expensiveA Mumbai marketing executive has revealed that his company experimented with running advertisements on adult websites after rising costs on...- 401(k) to gold IRA rollover 2026: Why investors are shifting retirement savings into physical gold protection?Retirement investors are rapidly searching for 401(k) to gold IRA rollover strategies as economic uncertainty grows across the United State...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Made in USA gold Trump mobile phone has missed 5 shipping deadlines - here's when thousands of workers expect to get itThe Trump Mobile T1 phone shipping update is now official, with pre-order deliveries starting this week after months of delays. This marks ...
- “No Bull, no bear—it’s a kangaroo market," says Nilesh Shah amid global uncertaintyIndian markets show a recovery but face a "kangaroo market" due to global risks like West Asian tensions and oil price volatility. Investor...
- The Buffett framework of investing: Why some stocks deserve a PE of 25, and others deserve a PE of 10In his letter to shareholders, Warren Buffett revealed a valuation framework that explained why stocks can lose half their value without an...
- Xbox CEO Calls Game Pass ‘too expensive’ in leaked memo: Will prices be cut? Here’s what Microsoft is planningThe move comes after Microsoft significantly increased subscription prices in 2025, with Game Pass Ultimate rising to $30 per month. Other ...
- Aamir Khan did it in auto-rickshaws 40 years ago. Now, 21-year-old follows the same trick for his business: 'Please buy so that my parents think I am not unemployed'A Mumbai startup founder found success by ditching digital ads for a personal touch. He placed honest posters in auto-rickshaws, asking dri...
- Yahoo rejected two PhD students' $1 million offer for their site. Here's why they are still "thankful" for itStanford PhD students, Larry Page and Sergey Brin, created Google, a search engine initially rejected by Yahoo and Excite. Google's AdWords...
- Adani Wilmar readies new plan for premium outlets, targets more AI use in sales opsAdani Wilmar reported a consolidated Q2 profit of Rs 311 crore, bouncing back from a loss last year. It is focusing on boosting sales produ...
- Netflix updates its membership model: Cancellations, new ad options and more. Here are the detailsMajor changes are being made to Netflix, including the cancellation of some U.S. memberships, an increase in tier sign-ups that are ad-supp...
- How does WhatsApp make money?Whatsapp is free to use, and there are no advertisements; despite it, Whatsapp earns millions of dollars every year.
- Railways aims Rs 40,000 crore earnings by monetising soft assetsIn a two-pronged strategy, the railways aims to increase earnings through traditional as well as non-traditional sources, while at the same...
- Digital advertising network Fork Media acquires Spid Info Media to widen offerings across platformsFork Media has acquired wifi advertising network Spid Info Media for an undisclosed sum to widen its offerings across platforms.
- Hit by severe slowdown, India Inc to halve ad spend this DiwaliMoreover, automobile and consumer durables players are slashing their ad expenditure by over 65 per cent this Diwali, the survey said.
- Sports sponsorship: How Indian companies can increase marketing return on investmentFor many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.
- Indian advertising seems to represent a great mix of international sensibility: Ben Lilley, McCann Erickson AustraliaMcCann Worldgroup Australia has recently announced the acquisition of SMART, one of the largest independent ad agencies in Australia and Ne...
- Comparison is the soul of advertisingThe recent skirmish in the battle for market share between Rin and Tide, the big two detergent brands from the battle-scarred veterans in t...
- Microsoft sticks to its bid for YahooMicrosoft has given Yahoo's board of directors until April 26 to accept its unsolicited $44.6 billion offer.
- Online gaming to hit growth trajectoryThe slow but steady increase in penetration of internet and broadband is making online gaming popular.
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