Bvlgari, Chanel, Sabyasachi — why India’s rich now shop luxury from homeLuxury brands in India are increasingly embracing e-commerce to reach a wider customer base beyond traditional metro areas. Platforms like ...
Shein downloads cross 2 million, Q-Com channel reports 2-fold growth: Reliance RetailReliance Retail's strategic moves in the e-commerce space are yielding positive results, with the Shein India app achieving over 2 million ...
Shein downloads cross two million, qcomm channel reports two-fold growth: Reliance RetailOver its Shein app, which went live earlier this year in February, Reliance said it "continued to receive strong traction and crossed 2 mil...
Reliance's JV partner Paul & Shark appoints KL Rahul as brand ambassadorItalian luxury brand Paul & Shark has chosen Indian cricketer KL Rahul as its first global brand ambassador from India. This collaboration ...
Luxury shopping expands in India's small towns as e-commerce growsSmall towns in India are increasingly shopping for luxury items due to the growth of ecomm. Luxury shopping has reached beyond major cities...
India, with booming billionaires, is the gold mine luxury brands have been hunting forIndia's luxury market is experiencing rapid growth, attracting global brands seeking new opportunities beyond China. Rising wealth, increas...
British fashion brand ASOS exclusively launched at AjioAjio, a fashion e-tailer under Reliance Retail, has launched the British fashion brand ASOS exclusively in India. Catering to the increasin...
Reliance-owned Ajio expands its fashion portfolio with ASOS, marking British brand's India debutReliance-owned Ajio has launched British fashion brand ASOS on its platform, marking ASOS's entry into the Indian online retail market. The...
Myntra gained market share, scaling beauty and home decor: CEO Nandita SinhaOver the past year-and-a-half, online fashion retailer Myntra has gained market share even as rivals like Reliance Ajio and Nykaa Fashion h...
Food delivery cos bet on existing users; Infosys CEO interviewHappy Tuesday! With user growth stagnating, Zomato and Swiggy are prodding existing customers to order more. This and more in today’s ETtec...
Invested more than $2 billion in Neu; app revamp has paid off: Tata Digital CEOThe app, which completed a year on April 7, was given a new design as well as improved navigation and payment systems, resulting in its bes...
India turning into magnet for foreign luxury brandsExperts said a K-shaped recovery is fuelling the influx of global luxury brands. India’s luxury market is expected to grow 3.5 times the cu...
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Reliance Retail's new strategy: Test online first & open outlet if any brand does wellReliance Retail is foraying into the intensely competitive online retailing of multi-brand beauty and cosmetics business, taking on Nykaa, ...
AJIO Big Bold Sale: Fashion giants come together for a mega saleAJIO recently expanded its portfolio to house global luxury brands under AJIO LUXE.
Non-metro customers continue to surprise with demand for luxury products: Darshan Mehta6 pm-7 pm shopping on a weekday evening in a town like Chandigarh would be 2x of what could happen on a weekend in Delhi, say the MD of Rel...
E-commerce majors now spot big business opportunity in luxury fashion segmentThe total market for fashion and lifestyle products priced above Rs 6,000 is an estimated 15 million people in India but that market is gro...