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AIR INDIA MAHARAJAH
Air India flies in 'Vista' in brand makeoverAir India has revealed a new logo and livery that symbolises a new era for the company. Titled “The Vista,” the logo is inspired by the gol...- Air India gets a makeover with a new logoAir India unveiled its new logo, inspired by the classic and iconic Indian window shape, after 15 months on Thursday to symbolize "Window o...
- Maharajah's reign as mascot of Air India could endAir India, which is undergoing a brand refurbishment strategy, has decided to remove the Maharajah mascot from its brand identity. The comp...
- Is Air India retiring its Maharaja? The aging mascot hits a crossroadsAir India's iconic mascot, the Maharaja, is facing an uncertain future as the airline undergoes a makeover under its new owner, the Tata Gr...
- Air India may announce new pay structure for cabin crew, reveal new interior todayAs per the news report, the airlines will soon have a new colour scheme, new designs for cabin interiors, and new uniforms for crew members...
- 'Have a Pissful Flight': Social media users take potshots at Air India over urination incidentThe adage "one person's tragedy is another's comedy" has turned true for the incident of a male flyer urinating on a woman co-passenger dur...
- Maharaja's new fleet: 150 Boeing 737 Max jets head for Air IndiaThis will be Boeing's first big sale deal in India after it won a mandate for 75 aircraft from Akasa Air last year. India's narrow body fle...
- Air India to get a brand makeover, London based consultancy firm roped inFuturebrands – which has worked on rebranding of American Airlines and British luxury automobile brand Bentley and branding of the 2012 Lon...
- Amitabh Bachchan gets nostalgic after Air India-Tata reunion, remembers Bobby Kooka, the man behind the iconic ‘Maharaja’Big B took to his Twitter account to share his memories from the ‘50s.
- View: The marriage in the skies that may save both Jet and Air IndiaGiven the politically hazards, it’s unlikely though that any such resolution will come before the polls.
- Air India may soon get its Maharajah days backGovt is planning financial package and brand refreshment among other steps to revive the debt-ridden airline.
- Maharaja makeover: Air India unveils revamped premium class to woo customers, increase revenueThe revamped premium class has been christened as "MaharajahDirect" and the airline is expecting to boost its revenue to Rs 6.5 crore per d...
- ET View: The bankruptcy route for Air IndiaThe shareholder, the government, is unlikely to get anything, except to get a burden off its back. At least, Air India would cease to be a ...
- Air India’s mascot The Maharajah gets a makeoverAI giving its bashful badshah a makeover should be seen as evidence of lumbering airline’s earnestness to embark on a radical weight reduct...
- Air India’s Maharajah gets a makeoverAI is symbolized by the Maharajah and could not be retired, the company has decided to tweak his image to make it more in tune with the cha...
- Privatization is not the answer to Air India’s problems: Ashok Gajapathi Raju PusapatiIndian cargo aviation has great potential, particularly in agro-based businesses, floriculture, fisheries and allied sectors, said Pusapati.
- Air India's last shot at survival: Will the government be able to save the Maharaja?Despite another strike by pilots, the government is defiant. Recommendations to harmonise the wages of different sections of staff are also...
- Through the third eyeBSP czarina Mayawati has evolved a novel way to test the veracity of tall claims made by leaders about the party’s popularity among the mas...
- Maharaja meets the makeup manThe Maharajah will get to show off his new wardrobe by February ’07, when Air-India’s wide-bodied aircraft join the fleet.
- A-I will fly non-stop to USThe Air-India Maharajah has lined up a comprehensive blueprint for non-stop flights to the US, the first from any Indian airline.
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