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AFFORDABLE DRINKS INDIA
Where the past curls up everywhere: A Balkan journey through time and memoryExploring the Balkans is like stepping into a living museum, where the aroma of tobacco and traces of post-communism paint a vivid portrait...
Consumer staples sector to face growth normalization in 2nd half of 2026, updates on pricing power and channel efficiency eyedConsumer staples growth momentum is likely to moderate in the second half of FY27 as GST-related benefits phase out and high base effects s...
Cheap 'RO' with no electricity: How twin sisters created Rs 100 water filter using bhindi, methi & chawal to remove 'forever chemicals' and microplasticsTwin sisters Naina and Nayantara Singh have developed Aqua Sattva, an award-winning, low-cost, plant-based water filtration system. This in...
A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....
No degree, no startup, just water: Man makes Rs 80,000 a month selling Rs 5-per-litre chilled RO water during heatwave. Simple business idea wins praiseViral business idea: A viral video showcases a young entrepreneur selling chilled RO water from a battery-powered rickshaw. He delivers pur...
One a national level runner, athlete is now barely surviving: ‘Cannot afford running shoes…’A former national-level athlete, Bulti Roy, who once represented India globally and won numerous medals, is now living in poverty in West B...
Not at bars, not online: How Gen Z is finding love and friends at gyms and fitness classesDriven by a desire for genuine community, younger consumers across the UK and US are increasingly trading traditional nightlife for premium...
Forget iced tea & kombucha: These 4 Indian drinks are 10 times cheaper & ultimate remedy for India’s Brutal Heatwaves. One is even Lord Jagannath’s favouriteIndia's ancient summer drinks are making a comeback as heatwaves intensify. These traditional beverages like Bael Sharbat, Padhaneer, Tanka...
These mid-cap stocks with ‘Strong Buy’ & ‘Buy’ recos can rally over 25%, according to analystsGiven the latest news flow from the Gulf region, the probability is high that we might once again see the bulls attempting a comeback. As u...
India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
The rise of India’s frugal flamboyanceIndia's liberalization brought 'frugal flamboyance'. This trend allows people to appear rich without spending excessively. It contrasts wit...
'Nao' is the time: Why Diageo India is backing this Indian craft gin producerAnand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...
Death to the $20 cocktail: The bars bringing back cheaper drinksBars are rethinking cocktail pricing as costs soar and consumer behavior shifts. Establishments like Gus' Sip & Dip and Radicle are offerin...
Why health freaks never skip these 5 moringa recipesMoringa recipes: Moringa, the "drumstick tree," is a global superfood trend, celebrated for its rich vitamins, minerals, and antioxidants. ...
Classroom by day, cowshed by night: No toilets, drinking water in 19 schools near India's millennium city GurugramIn Haryana's Nuh, numerous government primary schools lack buildings, forcing children to learn in cattle sheds, open fields, and village c...
PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...
India contributes to Coca-Cola's global volume growth in Jan-MarCoca-Cola Company achieved 3 percent unit case volume growth in the first quarter of 2026. India played a significant role in this expansio...