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ADVERTISING VOLUME DROP
Meesho shares jump 10% as JP Morgan initiates coverage with Rs 215 target priceMeesho shares surged nearly 10% after JP Morgan initiated coverage with an 'Overweight' rating and a Rs 215 price target. The brokerage hig...
IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
Apple’s AirPods Max 2 aren’t a worthy sequel to the originalApple has unveiled the AirPods Max 2, boasting enhanced noise cancellation and smart capabilities. While the design aesthetic and battery l...
TRAI lobs an ad-cap googly just as TV broadcasters struggle with falling adsTRAI has issued show cause notices to major TV broadcasters for exceeding the 12-minute advertising cap per clock hour, reigniting a decade...
TV ad volumes fall as FMCG cos tighten spendsIn the initial three quarters of 2025, Indian television advertisement expenditure experienced a notable 10% decline, largely attributed to...
TV ad volumes dropped by 75% during ICC World Test Championship 2025 finalTelevision advertising during the ICC World Test Championship Final 2025 plummeted by 75% compared to 2023, despite record viewership. The ...
Celebrity presence in IPL 18 ads drops 13%: TAM SportsDuring the 18th season of the Indian Premier League, celebrity endorsements in television advertising experienced a 13% decrease compared t...
Ad industry on television rebounds with 43% growth in Jan-June ’21: TAM AdExThe report said ad volumes on television rebounded strongly in January-June '21, despite the second Covid-19 wave, adding that ad volumes h...
Governments prefer TV the most for social ads, shows researchTelevision was the most preferred medium for social ads by the government with 62% of the entire volume of such advertisements going to TV,...
Television advertisements hit record high in season of festivals and IPL“This is the highest ever ad volume since BARC started reporting data,” Sunil Lulla, CEO of BARC India, told ET. However, Lulla said that o...
A dry summer for big ad spenders leaves TV thirsty for moreUnable to attract big advertisers despite record viewership during the nationwide lockdown, the broadcasters are now starting to face major...
Brands queue up for fourth season of Pro Kabaddi LeagueIn the 14 matches played in its first week (June 25 to July 2), PKL witnessed an increase in the count of brands advertising during the tel...
HUL plans to plan to focus on volume growth despite below average September quarter numbersWhile volume growth stood at 6.5%, marginally up from the preceding quarter, overall revenue growth fell to 4.7%, lowest in the past five y...
Low print advertising has caused The Daily Mail to cut this year's profit forecastThe Daily Mail has cut its full-year profit forecast to reflect the "challenging print advertising" market, and difficult financial market ...
Colgate's stock faces downgrades post March quarter resultsWhile Edelweiss and Fortune maintain a hold on the stock, Emkay downgrades it to hold and HDFC Securities and Antique Stock Broking cut it ...
- Hope to maintain 22% volume growth over next 1-2 quarters: Sumit Malhotra, Bajaj Corp Ltd
We are trying to sustain this kind of an EBITDA margin, without having to play around with advertising costs. In FMCG, it is all about adve...
- HUL profit dip mirrors growth constraints of FMCG sector
Homecare and personal products maker Hindustan Unilever reported a 1.8% drop in net profit to Rs 533.2 crore in the quarter to June, owing ...