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ADVERTISING TURNAROUND
Buy, Sell or Hold: Citi initiates buy on Meesho; Elara Capital recommends buy on Mahindra LogisticsBrokerages are selectively backing consumer, logistics, and e-commerce firms with strong growth prospects. Citi initiates coverage on Meesh...
Mumbai's HR College graduate earned just Rs 15 lakh from his first film, worked as ad copywriter before acting. Now, he is India's highest-paid actor, ahead of SRK, Allu Arjun and RajinikanthRanveer Singh has reportedly become India's highest-paid actor, surpassing industry giants like Shah Rukh Khan and Rajinikanth. This remark...
RBI releases final guidelines on marketing, sales incentives of financial productsRBI has prohibited third-party incentives to employees of regulated entities for selling financial products, while allowing banks and NBFCs...
JioStar sees a dip in sports contract provisions in FY26JioStar India has significantly reduced its sports contract provision to over seventeen thousand crore rupees for FY26. This move addresses...
Global firms use AI at Indian hubs to bring more ad work in-houseGlobal companies are using AI in India to create advertisements. This technology helps them produce images and videos faster. Companies lik...
Can Honasa shares rally up to 57% after strong Q4 show? Jefferies, CLSA & two other brokerages weigh inHonasa Consumer shares surged over 11% on Friday after a strong Q4 FY26 performance, with brokerages including Jefferies, CLSA, ICICI Secur...
As competition hots up, consumer brands step up Q-Comm spends for better screen presenceConsumer brands are significantly increasing spending on quick commerce platforms for premium listings and enhanced SEO to combat rising co...
The AI blindspot: Layoffs are piling up, but where are the returns?Companies are cutting jobs to fund AI, but this strategy may not work. A global survey shows that reducing staff does not guarantee better ...
Ola Consumer turns free cash flow positive in H2 FY26 post biz rejigIndia's oldest cab aggregator, Ola Consumer, has achieved free cash flow positivity in the second half of FY26, marking a significant turna...
Who is Hunter Peterson: Man behind the viral ‘Let’s Buy Spirit Airlines’ campaign that drew $214 million in pledged crowdfundingA viral online campaign, 'Let's Buy Spirit,' emerged after Spirit Airlines ceased operations, proposing public crowdfunding to revive the c...
ETtech in-depth: Home interior startups lean on AI to shave costs, chase profitsIndia's home interior sector is turning to AI to combat high customer acquisition costs and operational expenses. Companies like Homelane a...
Elon Musk says ‘thanks’, Linda Yaccarino says ‘goodbye’: A polite exit hiding a messy breakup?Linda Yaccarino is stepping away from X (formerly Twitter) after two turbulent years trying to steer Elon Musk’s social media beast back to...
Lyft to display ads in app in effort to boost revenueThe move will help Lyft, whose business is completely dependent on ride-hailing. Its larger rival Uber Technologies has a more mature adver...
Times OOH bags media rights for 126 digital billboards in Ahmedabad
These are the 10 candidates most likely to replace Marissa Mayer if she leaves YahooThere's no indication from Yahoo that Mayer is going anywhere yet. Nevertheless, analysts have compiled a list of 40 potential successors.
- Air India tweaked advertisement to favour COO hopeful?
AI is looking for a COO and the only qualifications sought are the candidate should be a pilot above 50 yrs, have an impeccable safety reco...
- Now, Air India scouting for CSO, posts ad on website
Air India has advertised for the post of a chief strategy officer (CSO), responsible for monitoring the progress of the turnaround strategy.
- Ad revenues will push media stocks up in Q3: Prabhudas Lilladher
Media will see more an acceleration of the existing momentum from ad revenue.
- ITV profit down, warns of poor ad market
ITV PLC, Britain's biggest free-to-air commercial broadcaster, reported a 28 per cent fall in pretax half-year profits on Wednesday and war...
- Lawyers can advertise on Internet, BCI tells Supreme Court
Lawyers, like other professionals, are now free to advertise their services on Internet as the Bar Council of India informed the Supreme Co...