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ADVERTISING TRENDS 2025
For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...- Digital arrest: How India’s fastest-growing scam uses fake investigations and video calls to siphon off croresThey pose as the police, put you under ‘digital arrest’, and tether you to a video call till your savings are gone. How India’s fastest gro...
- Bars, cafes step up to the crease with offers on IPL final nightDespite rising costs, restaurants and bars saw a surge in business during the IPL final. Bengaluru outlets reported full bookings, with som...
- The AI blindspot: Layoffs are piling up, but where are the returns?Companies are cutting jobs to fund AI, but this strategy may not work. A global survey shows that reducing staff does not guarantee better ...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Amazon layoffs: More jobs slashed after 30,000 roles cut in recent monthsAmazon has announced fresh job cuts in its Selling Partner Services division. This move follows a recent review aimed at improving efficien...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- Chanel for Chandigarh, Mango for Mangaluru: India’s luxury map shifts beyond metrosIndia's retail landscape is shifting as smaller Tier-2 cities are now attracting global brands and premium malls, outperforming larger metr...
- Google Fitbit Air launched: New screenless fitness tracker brings AI health coaching, 7-day battery life and iPhone supportGoogle has launched the new Fitbit Air, a lightweight screenless fitness tracker with AI health coaching features. The wearable supports An...
- The end of Ask.com, and the shifting sands of internet useAfter a 25-year run, Ask Jeeves has officially shut down as part of a strategic shift by parent company IAC. Launched in 1996 as a conversa...
- Meta Platforms stock today crashes 10%, wiping out $170 billion market cap - why AI spending fears is overshadowing strong earningsMeta stock crash after earnings: Meta Platforms shares plummeted over 10%, erasing $170 billion in value despite better-than-expected Q1 ea...
- Xbox CEO Calls Game Pass ‘too expensive’ in leaked memo: Will prices be cut? Here’s what Microsoft is planningThe move comes after Microsoft significantly increased subscription prices in 2025, with Game Pass Ultimate rising to $30 per month. Other ...
- EU to soon roll out age-check app for social media where India could be looking to followEuropean Union is launching an age-verification app to shield children online. India's Karnataka state has banned social media for under-16...
- TRAI begins free streaming TV regulation consultations after MIB reference, flags regulatory gapsIndia's telecom regulator TRAI is proposing new rules for streaming services like FAST. This aims to create a level playing field with trad...
- Unemployment rate falls to 3.1% in 2025; labour participation and wages improve: PLFSIndia's unemployment rate dropped to 3.1% in 2025. This positive trend shows progress in job creation across various sectors and for both m...
- Men’s jewellery market shines in India, grows 25–30% in 2025 on rising demandMen's jewellery sales in India are surging, with a 25-30% year-on-year increase in 2025. This trend, amplified by celebrity endorsements an...
- Italy advertising spending up 3.4% in May, research agency Nielsen saysThe increase suggests improved business confidence and marketing investments across media channels, including digital and television, contr...
- India's ad market projected to grow at 7.8% in 2025: MagnaIndia's advertising market is poised for substantial growth, projecting a 7.8% increase to reach Rs 1,37,099 crore in 2025, according to Ma...
- 'Ad spends may grow 8-10% in India this year': Publicis Media's Lalatendu DasAdvertising expenditure in India is projected to grow by 8-10% in 2025, driven primarily by digital media expansion, while TV and print wil...
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