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ADVERTISING STRATEGIES INDIA
Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...- How protective is a username shield?WhatsApp's proposed usernames are seen as a weak privacy enhancement, potentially aiding bad actors and clashing with Indian law enforcemen...
- Cracks in cola kingdom: India's duopoly faces biggest test in decadesIndia's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Cam...
- Nithin Kamath reveals Zerodha's playbook: No ads, no sales targets, customer-first approachZerodha CEO Nithin Kamath said the brokerage's growth stems from prioritising customer interests over aggressive expansion. He highlighted ...
- Global, then local: How Vahdam India is aiming to scale revenues of Rs 500 cr by next yearFor Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...
- Meta's India bet: Why Kunal Shah could be key to unlocking WhatsApp's business potentialMeta, owner of WhatsApp, is exploring ways to monetize its massive Indian user base. A potential minority stake in fintech startup Cred, le...
- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
- Who is Will Cathcart? WhatsApp leader exits after steering it through privacy battles, monetisation pushCathcart’s departure comes at a time when WhatsApp is in the middle of a transition. Under him, the platform recently rolled out Meta’s AI ...
- Meta in India doing what others can’t: Infrastructure head Santosh JanardhanMeta Platforms is set to build significant AI data centre capacity in India. The company is already working on a large data centre in Jamna...
- Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- Razorpay begins IPO process; files confidential DRHP to raise Rs 5,000-6,000 croreFintech major Razorpay has officially commenced its IPO journey by filing its draft red herring prospectus with SEBI, aiming to raise Rs 5,...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Physicswallah is ‘class’ apart, says DAM Capital after initiating with Buy rating. 3 reasons whyDAM Capital has initiated coverage on PhysicsWallah with a Buy rating, calling the ed-tech firm ‘a class apart’ and highlighting strong gro...
- Meesho: Why Jefferies believes the stock could rally 34% from current levelsJefferies sees significant growth for Meesho. The brokerage initiated coverage with a 'Buy' rating and a target price of Rs 225. This sugge...
- Zepto overtakes Instamart in order count, trails Blinkit in scale and profitabilityFor the January-March quarter of FY26, Blinkit reported a net order value of Rs 14,386 crore, compared with Zepto’s calculated net order va...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- JioHotstar ropes in 50 brands for Dhurandhar The Revenge digital premiereJioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...
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