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ADVERTISING STRATEGIES IPL
India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
- 20-30 percent increase in IPL media rights won't be surprising: Punjab Kings co-owner Mohit BurmanAs IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...
- Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goalLionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...
- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Celebrity presence in IPL 18 ads drops 13%: TAM SportsDuring the 18th season of the Indian Premier League, celebrity endorsements in television advertising experienced a 13% decrease compared t...
- IPL 2025 ad blitz intensifies as JioStar chases its ‘Super Bowl momentJioStar is launching the second edition of Brand Spotlight, focusing on advertising during the first six overs of IPL to maximize visibilit...
- BCCI invites expression of interest from agencies for IPL media buyingThe BCCI is seeking an agency to manage media buying and strategy for the IPL 2025. The selected agency will handle television, radio, digi...
- Viacom18 aiming for ad revenues worth Rs 3700 crore from IPL 2023The Reliance Industries-supported media company is engaged in a fierce competition with Disney Star, owned by Walt Disney, for garnering th...
- Disney Star, Viacom18 locked in race to offload IPL 2023 ad inventoryDomestic digital rights owner Viacom18 has taken a huge gambit by keeping IPL free of cost on its Jio Cinema streaming app, in line with it...
- Ahead of new ad norms, will crypto players go all guns blazing this IPL season?Crypto firms are expected to dominate advertisement space in the upcoming edition of the IPL, following the government’s announcement to ta...
- Star India is planning to telecast IPL in six languagesStar India is planning big for the 11th edition of the league with telecast across 10 channels and real time streaming on Hotstar.
- China, Japan cos take guard on cricket pitch to score big in IndiaChinese smartphone maker Vivo seems to have got its timing right by agreeing to become the title sponsor of the Indian Premier League (IPL).
- Media planners show interest in IPL 2012, defy slowdownPlanners have started buying ad spots for IPL cricket series on behalf of their clients, an indication that the T20 format is defying slowd...
- Digital platform draws advertisers' attention to IPLAs advertisers finalise plans to make the most out of the upcoming IPL, the digital medium is increasingly emerging as a favoured platform ...
- IPL on YouTube may eat into Sony's ad pieThe Board of Control for Cricket in India’s (BCCI) move to stream IPL matches live on YouTube could dent the marketing clout of official te...
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