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ADVERTISING SPENDING CUTBACKS
At SpaceX, AI is burning the cash that Starlink earnsSpaceX's ambitious IPO plans reveal a pivot towards AI, with significant capital spending allocated to its AI division, xAI. While Starlink...- At SpaceX, AI is burning the cash that Starlink earnsSpaceX's IPO pitch reveals a significant shift towards AI, with the company's AI division consuming 61% of its 2025 capital spending. Despi...
- Pinterest forecasts downbeat revenue as it battles for digital ad dollars; shares plungePinterest forecast first-quarter revenue below Wall Street estimates on Thursday, as it battles sharper cutbacks in ad spending by tariff-h...
- Trump tariffs could stymie Big Tech's US data center spending spreeElectronics - which include smartphones, PCs and data-center equipment - were the second biggest imports last year at nearly $486 billion w...
- 'Advertising revenues could cross ₹30,000 crore this festive season'Advertisers across a variety of industries, including FMCG, retail, e-commerce, auto and real estate, are likely to increase their ad expen...
- Snap top ad executives exit amid report on staff cut plansSnap shares fell 4% in extended trading as Wall Street turns wary of the future of its advertising business, which brings in a large chunk ...
- Social media stocks slump as Twitter, Snap warn of dire ad spendingPinterest Inc plunged 7.5%, Facebook-owner Meta Platforms Inc dropped 4.6%, Google-owner Alphabet Inc, which also sells ads online, fell 2....
- Social media stocks slump as Twitter, Snap warn of dire ad spendingPinterest Inc plunged 7.5%, Facebook-owner Meta Platforms Inc dropped 4.6%, Google-owner Alphabet Inc, which also sells ads online, fell 2....
- Snap shares plunge 25% as economy, fierce competition slow revenue growthInvestors are expecting the slowest-ever pace of growth for social media ad revenue this year, as rising inflation and other economic woes ...
- Snap shares plunge 25% as economy, fierce competition slow revenue growthThe Snapchat owner said some advertisers continue to face supply-chain disruptions and labor shortages, and many others are contending with...
- Alphabet sales growth revived as advertisers flock back to GoogleAlphabet shares, up 13% on the year, rose 8.5% after hours to $1,689.89.
- Zee Q3 results preview: Profit seen falling 18-21%ICICI Securities expects Ebitda margins to decline 500 bps to 29.8 per cent.
- ZEE Q2 profit may be hurt by muted ad revenue growthDomestic advertisement is expected to be muted, up 3 per cent YoY.
- Digital Consumption – Realizing the Data DividendThe rapid scale up of wireless infrastructure in 2016 was a result of the 4G launches and increasing realization by telcos of data being th...
- In India, television still remains an important medium for advertisersThe coverage and increasing acceptance of rural viewership data by BARC opened up a new, previously unmeasured market, for both broadcaster...
- No recession, just a slowdown: GodrejAdi Godrej touched upon a range of subjects when ET caught up with the Godrej Group chairman on a drive to Great Lakes Institute of Managem...
- Godrej's Nutrine basket may soon include chocolatesFrom chocolates and toll tariffs to land prices and holiday plans, business baron Adi Godrej touched on a range of subjects when ET caught ...
- Google to cut 100 jobs, close engineering officesGoogle has given no sign that it will cut back on R&D or acquisitions but has taken steps recently to reduce discretionary spending. Nine t...
- Yahoo to fire 1,500 employeesYahoo Inc will fire at least 1,500 workers to cope with a crumbling economy that dented its third-quarter profit.
- Marketing in the times of inflationAd spends are the first and easiest way to cut costs during the times of high commodity prices.
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