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In 1930, an American lab technician invented a transparent adhesive tape revolutionizing the whole industry by creating a modern and commercially successful product: How Richard Drew changed the world?In 1930, an American lab technician invented a transparent adhesive tape that became a commercial product and changed the tape industry. Ri...- Nielsen to acquire DoubleVerify for $2.15 billion in all-cash dealNielsen will acquire DoubleVerify for about $2.15 billion in an all-cash deal. This acquisition aims to create an independent media intelli...
- Energy drink brands race to rework labels after FSSAI orderIndia's food regulator has ordered energy drink brands to remove the word 'energy' from labels. This directive impacts major brands like Re...
- Shiprocket to launch IPO in 1-2 weeks at a valuation of Rs 7,000 croreShiprocket is also expected to file a revised prospectus with updated financials before launching the issue. The company, after receiving a...
- Sponsorships account for 80% of Kaun Banega Crorepati ad sales as TV buying shiftsBrand sponsorships now drive eighty percent of Kaun Banega Crorepati advertising sales. Advertisers seek customized integrations on popular...
- Put both eggs in one basket: Why merging Amazon and Tata's quick commerce business is a now or never ideaA combination could help both survive hypercompetition among more than half a dozen rivals, improve relevance, reach and range. The synergi...
- How brands reach business leaders: The power of credibility, context, and visibilityBusiness leaders discover brands through trusted environments, meaningful industry conversations, and credible platforms, not just advertis...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- Quote of the Day by Jodi Picoult: 'A mathematical formula for happiness: Reality divided by Expectations. There were two ways to be happy: improve your reality or lower your expectations' teaches timeless lesson on ideal lifestyles, perfectionQuote of the Day by Jodi Picoult offers a timeless lesson about the relationship between reality and expectations. Happiness is neither ent...
- French Proverb of the Day: 'Happiness is not something that comes out of a box, it comes from your own actions-' A meaningful lesson about creating your own joyHappiness is not a gift received but a creation built through daily choices. This French proverb emphasizes personal responsibility in achi...
- ET Most Innovative AI Product Awards 2026: The next retail breakthrough may already be in your pocketET Most Innovative AI Product Awards 2026 spotlights the products quietly reshaping retail. From improving product discovery and customer e...
- Will the Nancy Guthrie case finally be cracked? Here's what an expert says about the next the move that could expose the suspectThe FBI is reportedly considering new technological tools to advance the Nancy Guthrie case, potentially focusing on video forensics, signa...
- Invidi partners Hathway, DEN to introduce targeted advertising on digital cableInvidi Technologies partners with Hathway Digital and DEN Networks in India to introduce advanced targeted advertisement solutions for digi...
- Mirchi expands its digital portfolio with the launch of – M-Ping – An audio solutions platform
- Digital ad spends likely to get a big boost this festive seasonWith e-commerce driving consumption in Covid times, digital advertising spends are likely to see a significant uptick this festive season.
- Deloitte acquires marketing advisory and analytics firm Spatial Access“Deloitte strengthens its foothold in the advertising and marketing advisory space by enabling our clients to enhance the effectiveness of ...
- Boost Advertising Spends as Markets Re-Open, suggests Times OOH.
- Payment gateways & mobile wallets plan to spend $100 million for multi-media advertising campaignsAccording to a May 2014 report, the digital payments industry in India was expected to grow 40% year-onyear to Rs 1,200 crore by 2014-end.
- ISA will help make higher return on marketing spends: Hemant BakshiIn digital, the control is in the hand of the viewers rather than the advertiser and so when they choose to see our ad, they make a choice.
- Admen turn to mobiles as slowdown bitesThe impact of recession on ad spends has been negative, but this has meant a push for mobile advertising. This is because as a medium it is...
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