The 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...

As Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...

Quote of the Day by Jean Baudrillard: “Americans may have no identity, but they do have wonderful teeth.” Decades before social media and i...

Indian businesses face mounting pressure from soaring oil, freight, and insurance costs. Companies are increasing prices and reducing produ...

CA Nitin Kaushik challenges the notion that luxury goods signify wealth. He argues that visible status symbols like premium cars or designe...

India's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...

Snapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...

AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...

Alphabet stock price remained in focus after Google parent Alphabet announced plans to raise up to $80 billion to expand artificial intelli...

Meta has launched paid subscriptions for Facebook, Instagram, and WhatsApp, offering enhanced features like audience growth tools, premium ...

A Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...

The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...

The AI boom is fueling a surge in chipmakers like SK Hynix, Samsung, and Micron, pushing them into the $1 trillion market-cap club. This gl...

China's cigarette consumption has surged by 39% between 2003 and 2023, contrasting with a global decline. Despite fewer young smokers, low ...

Broadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...

India's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...

Colgate-Palmolive India is boosting investments in premium products and advertising. The company prioritizes volume-driven growth over marg...