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Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...
Snap flags ad revenue hit from Middle East conflict, slower North America growthSnap experienced a decline in advertising revenues during the first quarter, largely impacted by ongoing tensions in the Middle East and a ...
Australia moves to tax Meta, Google and TikTok to fund newsroomsAustralia plans to tax Meta, Google, and TikTok. This aims to fund news reporters. The government will introduce legislation by July 2. Pla...
EU accuses TikTok of violating digital rules over adsThe EU accused TikTok of violating the Digital Services Act (DSA) by failing to provide sufficient transparency about its advertisements. T...
TikTok's $1.3billion SOS: Small biz, creators brace for impact if US ban kicks inTiktok Ban in US: TikTok warns of a $1.3 billion financial hit to US small businesses and creators within a month if the app is banned star...
What happens after the TikTok ban?The US Supreme Court will hear arguments from TikTok and ByteDance seeking to block a law signed by Joe Biden, which would ban TikTok on Ja...
Instagram to make up more than half of Meta's US ad revenue in 2025, report showsInstagram is projected to generate over half of Meta's US ad revenue in 2024, driven by increased monetisation and the growing popularity o...
TikTok tells advertisers: ‘We are not backing down’Sofia Hernandez, TikTok's global head of business marketing, declared that TikTok had gone from "being viral to vital" for businesses. The ...
Tech platforms make pitch for ad deals as TikTok is roiled by politicsTikTok is expected to generate $8.66 billion in U.S. ad revenue this year according to an estimate from research firm Emarketer. While it i...
TikTok advertisers will look to rivals if US Senate moves ahead on banHouse Republicans voted Wednesday to force Chinese tech company ByteDance to sell TikTok in roughly six months, or face a ban, one of the m...
TikTok advertisers stay loyal amid threat of US banThe steadfastness comes as TikTok, which is owned by Chinese tech firm ByteDance, is fighting to prevent a ban in the US after lawmakers in...
Potential TikTok ban sends advertisers scramblingWhen TikTok's Chief Executive Officer Shou Zi Chew testifies before Congress for the first time on Thursday, advertisers will be closely wa...
TikTok delays changes to privacy policy over Europe data concernsThe Italian watchdog had informed Ireland's Data Protection Commission (DPC) of TikTok's potential breaches of EU data rules. The Irish bod...
TikTok plans big push into gaming, conducting tests in VietnamFeaturing games on its platform would boost advertising revenue as well as the amount of time users spend on the app - one of the world's m...
How a temporary US ban could destroy TikTokWhile ByteDance is still in talks with U.S. investors, the White House and the Chinese government over how to structure the deal, the Trump...
View: What India can learn from Microsoft's potential TikTok dealThe purchase’s major benefit to Microsoft and the US public may be the ability of consumers to continue to use an innovative platform for f...
Silicon Valley wants the US to follow India in banning Chinese app TikTok: ExpertIndia on Monday banned 59 apps with Chinese links, including the hugely popular TikTok and UC Browser, for engaging in "activities which ar...