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ADVERTISING REVENUE IPL
'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- 20-30 percent increase in IPL media rights won't be surprising: Punjab Kings co-owner Mohit BurmanAs IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...
- Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goalLionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
- From cricket league to economic giant: Kotak MF values IPL at USD 18 billionThe Indian Premier League (IPL) has evolved into a multi-billion-dollar economic engine, contributing significantly to India's economy and ...
- Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
- The IPL behemoth: The money, metrics & might behind cricket’s biggest revolutionThe Indian Premier League has evolved into a massive sporting empire. This league generates billions in revenue and has reshaped global cri...
- It's game on: IPL Ad revenues may cross Rs 6,000 crore this yearThe Indian Premier League 2025 ecosystem is set to generate ₹6,000-₹7,000 crore in advertising revenue across TV, digital platforms, team s...
- JioStar eyes strong ad revenue growth from IPL 2025 with multiple deals in placeJioStar targets 1 billion viewers for IPL 2025, planning to break previous ad sales records with multiple sponsors and expanded advertiser ...
- Zee targets IPL advertisers with cheaper prime-time packagesThe rates of Zee's prime-time advertisement packages range from ₹16 crore to ₹35 crore, according to Ashish Sehgal, the company's chief gro...
- Ad spends on IPL have fallen by over a fifth, says Viacom18 Sports' CEOAdvertising spending on the Indian Premier League (IPL), which includes TV and digital ads, has dropped by 20% due to the absence of some c...
- Disney Star to tap small & medium cos to widen IPL advertiser baseDisney Star head of network ad sales Ajit Varghese said the network wants to help advertisers to meet their business objectives without the...
- Viacom18 aiming for ad revenues worth Rs 3700 crore from IPL 2023The Reliance Industries-supported media company is engaged in a fierce competition with Disney Star, owned by Walt Disney, for garnering th...
- Despite coronavirus, advertising revenue from Indian Premier League crosses Rs 3,100 croreDespite the Covid-19 outbreak, the broadcaster was expecting the IPL to outperform all previous records this season and had held on to ad r...
- IPL still has the licence to thrill, and don’t the advertisers know itIn 2017 there were approximately 90 advertisers during the T20 tournament which has gone up to around 130 this season, an increase of nearl...
- Sony garners advertising revenue of Rs 1,200 crore from IPL 9There was unprecedented interest from advertisers for this year and for the first time, two months prior to the start, all the inventories ...
- IPL on YouTube may eat into Sony's ad pieThe Board of Control for Cricket in India’s (BCCI) move to stream IPL matches live on YouTube could dent the marketing clout of official te...
- Centre asks states to ban hoardings on roadsCentre has asked states to ban hoardings on roads to reduce what it calls visual pollution and suggested an alternative model for generatin...
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