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This is how a company tricks you into thinking it's bigger than it is in reality- Life lesson of the day by Sophie Kinsella: 'If you want something you can't afford, think what else that money could...' - Confessions of a Shopaholic series and Can You Keep a Secret? author's financial advice teaches how you can stop overspending and impulse buying
- Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buying
- Stoic quote of the day by Epicurus: 'The wealth required by nature is limited and is easy to...' Why one of history's greatest philosophers believed that wanting less was the key to living moreStoic quote of the day by Epicurus: Epicurus reminds us that true wealth comes not from having more, but from needing less. According to Ep...16 Jun, 2026, 04.39 PM IST
- India's weight-loss drug boom raises questions over healthcare prioritiesIndia's market for cheaper anti-obesity drugs has surged tenfold. While demand is high, especially among those with diabetes, concerns abou...12 Jun, 2026, 11.48 PM IST
- Company triples workload but gives no salary hike: LinkedIn post on employee's 2-year pay freeze goes viralAn Indore professional's LinkedIn post highlighted a friend's plight: a marketing professional's workload tripled over two years with no sa...12 Jun, 2026, 06.14 PM IST
- Anthropic approaches $1T valuation; Google ads face heatAnthropic neared a trillion-dollar valuation following fresh funding. This and more in today's ETtech Top 5.29 May, 2026, 07.55 PM IST
- Ad slowdown dulls impact of HC relief on TV landing page revenuesBroadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...27 May, 2026, 01.30 PM IST
- Chinese proverb of the day: 'Cherish a broom as if it was...' Life lessons on humility, self-care, love, achievements, and why one should value one's possessions irrespective of their conditionChinese proverb of the day highlights the ancient saying “Cherish a broom as if it was gold.” The proverb teaches people to value possessio...25 May, 2026, 05.12 AM IST
- Emami's desi portfolio puts up a fight as summer sales melt amid West Asia tensionsEmami's Q4FY26 results showed resilience in its core domestic business, which grew 11% excluding the summer portfolio. However, unfavorable...21 May, 2026, 02.58 PM IST
- Today's life lesson from Brad Pitt's movie: 'Advertising has us chasing cars and clothes, working jobs we hate so we can buy things we don’t need...' - Fight Club's famous dialogue warns about the danger of chasing social expectationsFight Club remains one of the most talked-about films of the late 1990s because of its sharp commentary on consumerism, identity and emotio...17 May, 2026, 09.23 PM IST
- Profit on paper, loss in reality: How a routine accounting tool is used to deceive and take investors for a rideAmortisation is a number most investors skip, but it can shape reported profit. On the surface, it looks routine: A company spreads the cos...15 May, 2026, 06.58 PM IST
- Nazara Technologies shares soar 18% amid reports of Nikhil Kamath upping stake in block dealNazara Technologies shares surged 18% following a significant block deal involving nearly 4.9% of the company's equity. Nikhil Kamath and A...15 May, 2026, 12.30 PM IST
- Gaming firm Nazara’s Q4 revenue down 23%, profit jumps 13xNazara Technologies reported a 23% revenue decline to Rs 398 crore in Q4FY26, but saw net profit surge over 13x to Rs 56 crore, boosted by ...13 May, 2026, 12.46 AM IST
- Rising costs, EV push may pressure Hero MotoCorp margins despite strong Q4Hero MotoCorp's March quarter showed strong year-on-year growth, but sequential performance was impacted by rising input costs and intense ...07 May, 2026, 06.27 AM IST
- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...06 May, 2026, 11.36 AM IST
- ETtech in-depth: Home interior startups lean on AI to shave costs, chase profitsIndia's home interior sector is turning to AI to combat high customer acquisition costs and operational expenses. Companies like Homelane a...04 May, 2026, 07.35 AM IST
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...22 Apr, 2026, 11.38 AM IST
- FMCG players spend more than what they earn on adsThey swear by slogans like 'how can your shirt be whiter than mine'. This cutthroat rivalry among FMCG players is pushing some, including m...26 May, 2010, 09.34 PM IST
- Marketing savviness is crucial for small and medium enterprisesInstead of earmarking huge sums towards Advertisement & Promotion expenses one must invest more in time, energy, imagination and informatio...09 Mar, 2010, 12.34 AM IST
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