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This is how a company tricks you into thinking it's bigger than it is in realityRevenue is not always the amount written on the invoice. The final number can change because of rebates, returns, penalties, warranties, cu...- Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in IndiaThe FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...
- Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...
- Zee board backs promoter stake expansion to 24%Zee Entertainment's board has greenlit a significant fundraising move, approving the issuance of warrants worth up to ₹3,143.5 crore to a p...
- Bollywood's hidden crisis: Why hundreds behind the camera are fighting to surviveBollywood may be enjoying strong box office numbers in recent times, driven by films like Dhurandhar, Saiyaara and Chhaava. But many people...
- Quote of the Day by Brad Pitt: “Once you get older, you get a… – Inspiring lessons on perception, aging, maturity, awareness, experience and why age brings clarity by the legendary American actor known for his deep insights on life and human natureQuote of the Day by Brad Pitt: Brad Pitt’s quote, “Once you get older, you get a little closer to yourself, intimate” explores the idea of ...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- FM radio: Tuned out of news, tuned into crisis, seeks reformsIndia's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...
- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Quote of the day by Hailee Steinfeld: 'Every girl wishes she was Juliet in some version of their...' - life lesson on romance, relationships, human connection, dreams and why everyone connects with great love stories by The Edge of Seventeen actress and Starving singerQuote of the day by Hailee Steinfeld: Actress Hailee Steinfeld shares a quote about Juliet, a timeless literary figure. She suggests every ...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- US stocks: Fox strikes $22 billion deal for Roku to fuel streaming pushFox Corporation has announced plans to acquire Roku for approximately $22 billion, a strategic partnership designed to integrate Fox's reno...
- Fox strikes $22 billion deal for Roku to fuel streaming pushFox Corp is acquiring Roku in a $22 billion deal. This move aims to combine Fox's content with Roku's streaming platform. The acquisition w...
- JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- Dhurandhar roars into living rooms, pulls 5.3 crore viewers in one eveningDhurandhar has achieved a massive television premiere, reaching over 53 million viewers on Star Gold, Star Gold 2, and Colors Cineplex, sur...
- Ministry of Information and Broadcasting releases draft rules to 'consolidate' broadcasting sectorThe Ministry of Information and Broadcasting has released draft rules to bring television, radio, DTH, HITS, and IPTV services under the Te...
- In 1955, TV engineer Eugene Polley tried to free viewers from getting up during commercials, and the remote control changed living roomsThe remote control, debuting in 1955, revolutionized the television landscape by placing the power of choice in viewers' hands. No longer t...
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