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Television Rating Points: Built on houses of cards?Television rating points are once again in the news after the Mumbai police claimed it had busted a racket involving manipulation of TRPs b...
TRP manipulation: How channels use fraudulent data, misleading ads to rig viewershipSince the advent of the ratings system in India, channels have tried to use unscrupulous methods to manipulate ratings.
Badhaai Ho! Rajini, Akshay, Neena, Ranveer lift Q3 show for PVR, InoxThe box office is likely to report decent numbers for the quarter ended December 2018.
#MeToo spreads: Tatas looking into reports against Suhel SethSuhel Seth worked with the public relations team of the Tata Group when the Ratan Tata-Cyrus Mistry boardroom battle broke out two years ba...
A tighter regulation on privacy settings may threaten data-based businessesBig Tech’s business model that banks on personal data-based advertising will come under threat if users and regulators tighten privacy sett...
For me personally, I am planning to stay, says Yahoo CEO Marissa Mayer in her letterIn 2012 Marissa Mayer, who came from Google, was hired as chief executive to revive the company from the distressed business. However, she ...
Yahoo signals it is open to sale in what may be final flip-flopBy also saying she’ll consider putting the company’s core assets up for sale, CEO Marissa Mayer signalled that she may be out of options fo...
Parents reserving email ids, Facebook profiles and Twitter handles for their kidsWhile currently there is no age requirement for Twitter, FB requires users to be at least thirteen. Most of the accounts are verified by pa...
- Do grown-ups always look to children to make their buying decisions?
It is not surprising that from cars and insurance policies to real estate, Indian dads are getting educated by their progeny on the ways of...
- Vedanta set to merge Sterlite, Sesa Goa to cut debt
Sesa Goa, India's largest iron-ore exporter, will absorb Sterlite in an all-share transaction, says billionaire chairman Anil Agarwal.
The Kolaveri Di question: How to sell South in North?For every big south Indian brand that's pan-national, there are many that can't manage the crossover. How and when should South Indian bran...
- Companies turning to viral marketing to sell products
Advertisers have attempted to harness the speed and spread of information dissemination that the Net makes possible. India's top Finance & ...
- Cola war enters YouTube
A scepter is haunting Youngistan - the scepter of YouTube. Pepsi has just changed tack.
- China way ahead of India in contemporary art
China has had a headstart, but figures show, sales of Indian art in public auctions have grown from $4.5 million in 2003 to $150 million in...
- With Microsoft bid looming, Yahoo pays $160 mn for online video service
Undeterred by the threat of a hostile takeover, slumping Internet pioneer Yahoo Inc. completed an acquisition of its own by buying online v...
- Yahoo acquires Maven Networks for about $160 million
Internet giant Yahoo, currently on the takeover radar of Microsoft Corp, on Tuesday announced acquisition of online video platform provider...
- ESPN Star fears losses as BCCI talks tough
ESPN paid ICC $1.1 bn for broadcast rights of all ICC events and may lose around Rs 90 cr if the tour is called off. In Pics: Controversial...