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ADVERTISING MARKET IN INDIA
India shows that forcing teens off their phones isn’t always goodThe UK's initiative to restrict social media access for individuals under 16 mimics India's stance, rooted in fears surrounding child well-...- Sebi reinstates open market buybacks via exchangesSebi has greenlit buyback flexibility for companies, reintroducing open market options via exchanges from August 1. Mutual funds gain relax...
- A childhood love affair with pizza and the return of the artisanal sliceA recent sale of a struggling pizza giant sparks hope for a return to artisanal, hand-made pizzas. The author reminisces about a childhood ...
- 6500 litres of fake ghee found by food regulator during a raid in Delhi and HaryanaFSSAI busted an inter-state counterfeit ghee racket, seizing over 6,500 litres of suspected adulterated products and raw materials in Delhi...
- Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...
- Retail investors’ bond rush; Rapido’s angels exitHappy Thursday! Retail participation in corporate bonds is surging as platforms ramp up awareness efforts. This and more in today’s ETtech ...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Avoid IT, focus on growth: Samir Arora's playbook for next 12 monthsInvestor optimism is rising on hopes of a US-Iran agreement, potentially easing energy market concerns and geopolitical uncertainty. Helios...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- RBI puts curbs on banks' sale of third-party productsThe Reserve Bank of India has prohibited third-party incentives to employees of regulated entities, while allowing banks and NBFCs to rewar...
- RBI releases final guidelines on marketing, sales incentives of financial productsRBI has prohibited third-party incentives to employees of regulated entities for selling financial products, while allowing banks and NBFCs...
- FIFA World Cup on ZEE5: Fans complain about streaming experience; report buffering, crashes and no 4KFootball fans in India are experiencing significant technical problems with ZEE5's 2026 World Cup broadcasts. Complaints include buffering,...
- Zerodha restarts referral programme; Nithin Kamath says over half of growth came through word of mouthZerodha has relaunched its referral program after receiving regulatory clarity, a move founder Nithin Kamath highlighted as a significant g...
- Razorpay confidentially files IPO papers with SebiFintech firm Razorpay is preparing for its stock market debut. The company has confidentially filed for an initial public offering. Razorpa...
- To drive up NRI investments, banks make FCNR deposits attractive with up to 7.1% return on dollar depositsIndia saw inflows topping $155 billion in 2025-26 via remittances. Add another estimated $50 billion from this scheme which will run until ...
- Meesho to buy Kirana Club for Rs 202 crore, eyes deeper retail playEcommerce giant Meesho is set to acquire Kirana Club for Rs 202 crore in a cash deal, aiming to bolster its reach within India's vast kiran...
- FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
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