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Real-life Ricky Bahl? How this man defrauded 25 women by marrying them & built crores-worth empire, with his son also helping himA man accused of conning over 25 women across states by posing as a groom on matrimonial platforms has been arrested in Uttar Pradesh. Anuj...
In 1955, TV engineer Eugene Polley tried to free viewers from getting up during commercials, and the remote control changed living roomsThe remote control, debuting in 1955, revolutionized the television landscape by placing the power of choice in viewers' hands. No longer t...
Meesho: Why Jefferies believes the stock could rally 34% from current levelsJefferies sees significant growth for Meesho. The brokerage initiated coverage with a 'Buy' rating and a target price of Rs 225. This sugge...
Zepto overtakes Instamart in order count, trails Blinkit in scale and profitabilityFor the January-March quarter of FY26, Blinkit reported a net order value of Rs 14,386 crore, compared with Zepto’s calculated net order va...
Warren Buffett successor Greg Abel leads Berkshire Hathaway $10B Alphabet stock investment—Why is Big Tech shift accelerating now?Warren Buffett successor Alphabet investment leads Berkshire Hathaway $10B deal, signaling a major Big Tech shift. Berkshire Hathaway, unde...
Shubha Poonja divorce: Bigg Boss Kannada actor and husband Sumanth Billava approach court to end four-year marriage, says reportsPopular Kannada actress Shubha Poonja and her husband Sumanth Billava have reportedly approached a family court for divorce. The couple, ma...
Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
Anthropic approaches $1T valuation; Google ads face heatAnthropic neared a trillion-dollar valuation following fresh funding. This and more in today's ETtech Top 5.
In FY26, 97% of violative ads were on digital platforms, 4/5ths of them on Meta: AsciNew data reveals digital platforms dominate problematic advertisements in the upcoming financial year. Meta alone is responsible for a sign...
Mumbai executive reveals adult website ad experiment after Meta ads became expensiveA Mumbai marketing executive has revealed that his company experimented with running advertisements on adult websites after rising costs on...
How developer communities are shaping AI adoption, enterprise technology, and future innovationAs AI accelerates innovation, developer ecosystems are becoming key influence networks for modern enterprises. Platforms like ET AI Hackath...
No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
Profit on paper, loss in reality: How a routine accounting tool is used to deceive and take investors for a rideAmortisation is a number most investors skip, but it can shape reported profit. On the surface, it looks routine: A company spreads the cos...
India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
Chanel for Chandigarh, Mango for Mangaluru: India’s luxury map shifts beyond metrosIndia's retail landscape is shifting as smaller Tier-2 cities are now attracting global brands and premium malls, outperforming larger metr...
AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
No World Cup 2026 telecast in India, China? Here's why FIFA faces broadcast crisis in world's two most populous countriesFIFA has concluded agreements with broadcasters in over 175 territories globally, it said in a statement to Reuters.
Football: FIFA faces World Cup broadcast crisis as India's Reliance offers $20 mln, China deal unannouncedIn an unprecedented twist, soccer enthusiasts in India and China are bracing for a World Cup viewing crisis. Negotiations for broadcast rig...
Meta’s Threads surpasses 150 million daily active users, but monetisation remains a challengeMeta's Threads app now has 150 million daily users. Advertising is expanding globally on Threads and WhatsApp Status. However, Meta expects...