Prime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...

Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...

Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...

India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

Telegram access in India is temporarily restricted until June 22, 2026, following a government crackdown on fake NEET (UG) 2026 re-examinat...

The Reserve Bank of India has prohibited third-party incentives to employees of regulated entities, while allowing banks and NBFCs to rewar...

RBI has prohibited third-party incentives to employees of regulated entities for selling financial products, while allowing banks and NBFCs...

Football fans in India are experiencing significant technical problems with ZEE5's 2026 World Cup broadcasts. Complaints include buffering,...

The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...

Zerodha has relaunched its referral program after receiving regulatory clarity, a move founder Nithin Kamath highlighted as a significant g...

Fintech firm Razorpay is preparing for its stock market debut. The company has confidentially filed for an initial public offering. Razorpa...

Fintech major Razorpay has officially commenced its IPO journey by filing its draft red herring prospectus with SEBI, aiming to raise Rs 5,...

Dhurandhar has achieved a massive television premiere, reaching over 53 million viewers on Star Gold, Star Gold 2, and Colors Cineplex, sur...

Ecommerce giant Meesho is set to acquire Kirana Club for Rs 202 crore in a cash deal, aiming to bolster its reach within India's vast kiran...

The FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Snapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...