While seen as an ancillary source of revenue, income from advertisements is highly profitable for these platforms — with around 90-95% of t...

Myntra's total expenses in FY23 rose to Rs 5,290 crore. The fashion etailer spent Rs 1,758 crore in advertising and promotional expenses, u...

Myntra’s revenue growth rate, even though on a smaller base, surpassed parent Flipkart’s marketplace business’s revenue growth rate, which ...

2021 — also known as the year of the brouhaha, when the advertising and marketing sector faced a fair share of storms. Industry vets tell E...

E-commerce operators like Myntra and BigBaskets are voting with their wallets this IPL. Myntra is making its IPL debut as a sponsor of the ...

The games, to take place in Mumbai on October 4 and 5, have generated interest from brands like Gatorade, Myntra, Apple and L’Oreal

Last time Flipkart launched a branding campaign it was with a tagline ‘Ab Har Wish Hogi Poori’ when it spent huge marketing dollars to crea...

This reduction in losses comes even as Myntra Designs, the main entity that runs Myntra’s marketplace, clocked a whopping 94% increase in F...

ET puts Binny Bansal's Flipkart under the lens to examine how different the company is from the Flipkart of 2015.

Earlier this year Disney had signed up 50 advertisers for the latest Avengers sequel, which was the highest for any film in India.

From the boss wife to the bold lesbian twosome, it's hard to miss the flood of fem-vertising. But by tugging at your heartstrings, are the ...

Amazon will be shelling out almost Rs 100 crore for a multi-year association with the event which will now be called Amazon India Fashion W...

Experts estimate that e-commerce companies will spend about $150 million (Rs900 crore) on advertising over the next 12 months.

Experts estimate that e-comm cos will spend about Rs 900 cr on advertising over the next 12 months, nearly trebling the amount spent last y...

Some of the biggest spenders are Olx, Flipkart, Quikr, Snapdeal, Jabong & Myntra, that hold a meaty portion of the Rs 18,000-cr e-retail in...

Lowe to handle overall marketing strategy, Ogilvy to focus on private-labels

Mukesh Bansal, Founder-CEO, Myntra.com shares with ET the trends in the online retailing space as well as the plans for expanding the brand...