Zee Entertainment approves Rs 2,300 crore capital raiseZee Entertainment Enterprises Ltd is raising at least Rs 2,300 crore. This capital will fund new business ventures and strategic plans. The...
10 Jun, 2026, 07.27 PM IST
The FIFA World Cup transit test: Can trains and buses win over North America's car-loving fans?The 2026 FIFA World Cup in North America presents a major opportunity for public transport. Operators aim to attract fans to trains and bus...
03 Jun, 2026, 05.40 PM IST
RMG cos reel from GST ruling; new-age firms’ costly rideHappy Friday! The Supreme Court’s latest GST ruling is the final blow for real-money gaming platforms after last year’s ban. This and more ...
29 May, 2026, 07.46 AM IST
Zee nears deal to bag India media rights for 2026 FIFA World Cup after JioStar exits raceZee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...
27 May, 2026, 01.18 PM IST
FIFA World Cup 2026 revenues set to top $6 billion even as India rights deal remains pendingFIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...
25 May, 2026, 07.59 PM IST
TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
15 May, 2026, 12.35 PM IST
Online gaming companies seek a clear regulatory playfieldIndia's online gaming sector is approaching the Ministry of Electronics and Information Technology for guidance on new gaming rules. Compan...
12 May, 2026, 08.37 PM IST
FIFA may have to bend its expectations for media deals in IndiaFIFA faces challenges selling 2026 World Cup media rights in India, with expected valuations significantly lower than initial projections. ...
08 May, 2026, 06.57 AM IST
Quote of the Day by Ted Turner: 'You can never quit. Winners never quit…'—Inspiring quotes by the media maverick and the founder of CNNQuote of the Day: Ted Turner, a media mogul, embodied relentless persistence, famously stating, "You can never quit. Winners never quit, an...
06 May, 2026, 09.27 PM IST
US stocks today: Disney earnings beat estimates as new CEO outlines growth strategyWalt Disney's new Chief Executive Josh D'Amaro laid out his strategy for the entertainment company Wednesday, saying it would remain commit...
06 May, 2026, 08.40 PM IST
India’s sports boom is just getting startedIndia is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to bro...
30 Apr, 2026, 02.09 PM IST
Netflix to refocus on ads, content after failed Warner Bros bidNetflix reports earnings Thursday. Investors expect focus on content and ad growth. The company did not acquire Warner Bros Discovery. Netf...
15 Apr, 2026, 03.44 PM IST
FIFA cuts India media rights price to $35 million, still no takers for World CupsFIFA is struggling to sell media rights for the 2026 and 2030 World Cups in India. The governing body has significantly reduced its asking ...
09 Apr, 2026, 03.07 PM IST
Why Netflix stock is surging today? Is NFLX a buy now? Goldman Sachs says Netflix shares could cross $120 soonNetflix stock just crossed $100 in April 2026. That’s a key breakout level. Shares are already up about 5% this year. The rally is driven b...
06 Apr, 2026, 07.47 PM IST
TAM Sports expands monitoring to track ads across live streaming on CTV, mobileTAM Sports has enhanced its cross-platform monitoring to include live streaming on CTV and mobile, alongside linear broadcasts. This expans...
11 Mar, 2026, 06.27 PM IST
What were CCI's concerns over Disney-Reliance dealWalt Disney Co and Reliance Industries have received approval from the Competition Commission of India for their $8.5 billion merger of Ind...
29 Aug, 2024, 10.24 AM IST
- Sports sponsorship: How Indian companies can increase marketing return on investment
For many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.
23 Oct, 2012, 07.00 AM IST