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ADVERTISING BUSINESS DIVERSIFICATION
Meta, Anthropic in talks for potential $10 billion compute lease deal: NYTMeta Platforms is reportedly discussing a significant deal to lease computing power to Anthropic. This potential agreement could be valued ...- Food Processing Minister Chirag Paswan asks food cos to focus on making quality productsUnion Minister Chirag Paswan underscored the potential within India's food processing industry, encouraging businesses to focus on quality ...
- Cracks in cola kingdom: India's duopoly faces biggest test in decadesIndia's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Cam...
- Fintechs bet big on corporate bonds as retail participation surgesRetail investors are increasingly participating in corporate bonds, with monthly investments surging to Rs 1,500-2,000 crore. This growth i...
- IT’s Rs 18 lakh crore m-cap rout; Info Edge, Ixigo post Q4 profitsA multi-month bear market has hit the valuations of India’s top 10 digital and technology services exporters. This and more in today’s ETte...
- Mumbai’s Koli women are rewriting the seafood business one WhatsApp order at a timeMumbai's Koli women are transforming their traditional fish trade into a modern seafood enterprise by embracing branding, packaging and log...
- Budget 2025 answers expectations, raises questions for Gulf NRI businessesUnion Budget 2025 brings mixed news for Gulf-based NRIs and businesses. While revisions in tax structures to boost consumer spending and ad...
- The fun, harmless double entendre world of surrogate advertisingThe phenomenon of surrogate advertising is risining in which companies cleverly promote prohibited products like alcohol by using alternate...
- Facebook faces some factsMeta has been trying to squeeze out the last bit of network effect by pushing content at users from people they are not connected with on t...
- Most family-owned cos remain bullish on FY22See Local Growth Avenues, Expect CrisisWill Pass With Vax Gathering Steam: Study
- Five strategy lessons that FMCG companies can imbibe from AmulMost FMCG companies cut down advertising spends during the June quarter, but Amul doubled it - a strategy that paid off.
- Blue Star eyes commercial refrigeration products, water purifiers as next growth driverBlue Star’s commercial refrigeration business is currently worth Rs 600 crore, while it is targeting 10% of the Rs 2800 crore electric wate...
- Flipkart to say no to commission and yes to paid adsFlipkart is firming plans to phase out the commissions it charges merchants for selling on its online marketplace, hoping to enlist more of...
- Flipkart identifies 3 new high-margin revenue streams - online advertising, brand consulting, furnitureFlipkart will soon offer online advertising and brand consulting for vendors using its electronic marketplace, its diversification into fee...
- Social media website Worldfloat aims at 100 million subscribers base in 8 monthsThough Worldfloat's focus is not on games, it is working on cognitive learning games that can help user gain knowledge.
- How will Facebook monetize WhatsApp?While direct advertising seems off the table for now, here are some possible ways that Facebook can use for monetizing WhatsApp.
- Bright Future: Slowdown pushes firms to ad skillsHard times and reluctant clients are spurring advertising firms to branch into non-traditional functions, which can range from product desi...
- ‘Ad rates may have to become more remunerative’Riding on the wave of sustained high economic growth and increased spending by households encouraging advertisers, the Indian print media i...
- Wipro: Earning the right to growThe criteria for identifying new categories were clear: each business should be able to scale up to Rs 300 crore-Rs 500 crore in a few year...
- Times Group buys Vijayanand PrintersThe Times of India Group has reached an agreement with the promoters of the Bangalore-based Vijayanand Printers to acquire 100% of VPL.
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