A low-budget Hollywood horror film, Obsession, has become a surprise hit in India, captivating audiences with its compelling story and extr...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Zee Entertainment is all set to gather 23 billion rupees to fuel its ambitious business strategies, following a significant win in securing...

The 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...

Zee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...

India's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

FIFA faces challenges selling 2026 World Cup media rights in India, with expected valuations significantly lower than initial projections. ...

The opening match between Royal Challengers Bangalore and Mumbai Indians recorded 9.7 billion minutes of consumption on Star Sports, accord...

Patanjali will invest in sports which are Indian and promote Indian sports at the grassroots such as wresting and kabaddi, chief executive ...

The company says people under the age group of 25, with more earning potential, will grow by 54% from the earlier growth rate of 40%, betwe...

Star Sports is hoping that its strategy of broadcasting the tournament in Tamil, Malayalam, Kannada and Bengali will bring in new advertise...

Advertising spends on sporting events in India almost doubled in 5 yrs & while cricket accounted for most of it, other sports are on the ri...

For many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.

In the past three years, TV viewership for sports like soccer, wrestling, tennis, car and bike racing has been growing at high double digit...

Low television ratings at the recently-concluded ICC Champions Trophy’s, fuelled further by India crashing out of the tournament, has led a...

Is sport today being invested in by advertisers, or are they just exploiting existing consumer interest around it?