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ADVERTISING BLITZ
Large cryptocurrency players say no to new ads till rules are setThe decision was taken this week at a meeting held by the Blockchain and Crypto Asset Committee, an arm of the industry body Internet and M...
BJP's marketing blitz in Madhya PradeshBJP’s share in overall ad insertions between August-November was at a whopping 73% in the state.
Government spent Rs 132.38 crore on GST advertisementsAs per the Bureau of Outreach and Communication under the ministry, the "expenditure on GST advertisements through this bureau" on print me...
Flipkart, Amazon and Snapdeal turn to print media for Diwali ad warMedia buyers said the print campaigns indicate a certain shift in ecommerce advertising strategy to print and digital from traditional tele...
CPI(M) sees communal message in PM's Mathura rallyYechuri said the launch of the programme celebrating the end of one year from Mathura sent "ominous signals indeed".
Paytm in for Rs 100-crore advertising blitz this weekExperts estimate that e-comm cos will spend about Rs 900 cr on advertising over the next 12 months, nearly trebling the amount spent last y...
Coca-Cola's advertising blitz on MRP may irk retailersTop beverages maker Coca-Cola has launched an unusual and high-decibel advertising blitz telling consumers not to pay more than the price p...
- Nokia to unveil Lumia ads on aircraft, taxis, buses
Nokia is all set to paint Jet Airways aircraft as well as taxis and buses with advertisements of much-awaited Lumia smartphones.
- Nokia launches marketing blitz to push Lumia phones
The largest mobile handset maker Nokia today launched an advertising and marketing blitz to push its Microsoft Windows-based smartphones No...
- Corporate image advertising up 40%; Maruti, Adidas, M&M among the top advertisers
Cos are turning to advertising that focuses on their core values and contribution to society rather than just the products.
Women's Day: The first 100 daysAfter a century of women's days, the marketer is yet to figure out the woman
- Elder Health Care bets big on Tiger Balm
Elder Health Care is targeting a turnover of Rs 125-crore and has earmarked Rs 40-crore for an advertising blitz aimed at strongly pushing ...
- Obama's biggest advertisement blitz to woo voters
Barack Obama fired his biggest media salvo costing millions of dollars to tell voters through a rare TV ad that he will bring the change th...
- China 'bombarded' with 'Incredible India' tourism blitz
India has "bombarded" China with its biggest-ever advertising blitz to market and create awareness about the country's tourism potentials.
- Pre-IPO blitz during IPL matches to cost crores to Godrej Prop
Godrej Properties, the real estate arm of the 111-year old Godrej Group, will pay crores for its pre-IPO campaign on television during the ...
- Sarin may unveil new brand on Thursday
Vodafone, which had got the government’s nod to rename Hutch-Essar as Vodafone Essar, is set to unveil the new branding for the company in ...
- IT majors spot a slot in the limelight
Infosys and Wipro are now pushing their branding initiatives aggressively but effectively in their own way.