Psychology explains why people eating popcorn at movie theaters may be less likely to buy new brandsA trip to the movies almost always comes with a bucket of popcorn. But according to a psychology study, that familiar movie snack could be ...
Soccer scores big as 63 million Americans watch FIFA World Cup finalSpain's World Cup victory drew nearly sixty-three million viewers in the United States. This viewership shattered previous records and unde...
Ratings blackout may cast a shadow over brands' TV ad spendsA prolonged suspension of BARC television ratings could disrupt festive-season advertising, with marketers warning that reality shows such ...
FSSAI cracks down on misleading 'healthy food' claims, tightens noose on brandsIndia's food regulator is targeting deceptive health claims made by beverage and food companies. Approximately eighty-five percent of digit...
InMobi appoints JPMorgan, Jefferies for nearly $1 billion IPOThe SoftBank Group Corp.-backed firm is likely to seek a valuation of $5 billion to $6 billion in a share offering, Bloomberg News reported...
Novo Nordisk sues Eli Lilly, accusing it of false advertising of weight-loss drugNovo Nordisk has sued Eli Lilly in a U.S. court. The Danish company accuses Lilly of false advertising for its weight-loss medicines. Novo ...
Why brands need an ecosystem, not just an advertising planModern marketing is no longer won through isolated campaigns. As business audiences engage with brands across articles, events, thought lea...
FIFA World Cup 2026: Why companies spend big on the tournamentThe expanded 2026 FIFA World Cup, featuring 48 teams and 104 matches across the United States, Canada and Mexico, is expected to deliver a ...
Subscription, digital Ad sales boost JioStar showJioStar's Ebitda from operations increased thirty-one percent year-on-year. Higher subscription revenue and digital entertainment advertisi...
Meta, Anthropic in talks for potential $10 billion compute lease deal: NYTMeta Platforms is reportedly discussing a significant deal to lease computing power to Anthropic. This potential agreement could be valued ...
Netflix earnings forecast disappoints Wall Street, shares tumbleNetflix projected third-quarter revenue and earnings below Wall Street expectations. The company will now release viewing-hours reports ann...
Connected TV gains ground as advertisers seek audiences beyond traditional TV: ReportConnected TV viewership in India is rapidly growing, reaching millions of viewers. Advertisers can now reach audiences not available on lin...
Google loses court fight against $854,250 Italian fine over gambling advertisingEurope's top court upheld a fine against Google's YouTube platform. This ruling concerns gambling advertisements shown on the video service...
EU court upholds Google's $854,250 Italian fine over gambling advertisingEurope's top court has ruled against Google concerning gambling advertisements. The court found Google liable for YouTube videos from a con...
Why the smartest brands are rethinking what advertising really meansAdvertising once meant reach. Today, it means context. As business audiences grow selective, brands are discovering that presence within a ...
Reliance Retail ordered to pay Rs 5,500 after charging Rs 1.80 extra for Patanjali biscuits during promotionReliance Retail must pay Rs 5,501.80 to a consumer for an unfair trade practice. The company failed to honor an advertised discount on Pata...
Google bets on agentic AI, conversational search to drive next phase of search advertisingThe recent observation by Google indicates that more users are turning to conversational queries, opening up exciting new possibilities for...