The integrity of football is at risk with FIFA's introduction of hydration breaks, which double as advertising opportunities. Players and c...

RPG Group Chairman Harsh Goenka's viral social media post comparing cricketer Rishabh Pant's IPL earnings drop to a CEO's salary sparked de...

Cricket prodigy Vaibhav Sooryavanshi, a 15-year-old sensation, is set to make history as India's youngest senior men's player. After a stel...

When brands go after metrics and impressions, what is forgotten is getting into the minds of customers.

Sebi has proposed a common advertising code for brokers, mutual funds, investment advisers and other regulated entities, aiming to simplify...

In a blockbuster IPL trade, Rishabh Pant is returning to Delhi Capitals after being acquired by Lucknow Super Giants for a record INR 27 cr...

India's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...

Rishabh Pant is reportedly set to return to Delhi Capitals for the 2027 IPL, taking a significant Rs 12 crore pay cut. Sources confirm the ...

Star batter Virat Kohli is making good progress from his IPL hamstring injury and will undergo re-evaluation at the BCCI Centre of Excellen...

YouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...

Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...

Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...

Fast bowler Prince Yadav has earned his maiden international cap for India. This debut comes after a significant setback in 2019 when he re...

India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

IPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...

The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...