AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...

India boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...

The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...

Spotify is embracing artificial intelligence to become a personalised audio platform. The company is developing AI playlists, conversationa...

Companies are cutting jobs to fund AI, but this strategy may not work. A global survey shows that reducing staff does not guarantee better ...

Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...

Amortisation is a number most investors skip, but it can shape reported profit. On the surface, it looks routine: A company spreads the cos...

Google Ads engineer Bhasker Goel is developing innovative monitoring systems to detect subtle failures in complex, distributed infrastructu...

Japan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...

Meta's AI advancements are boosting user engagement and ad revenue significantly. Higher video consumption on Instagram and Facebook, coupl...

Integral Ad Science has launched a new solution called IAS Total TV. This aims to bring much-needed transparency to connected TV advertisin...

In his letter to shareholders, Warren Buffett revealed a valuation framework that explained why stocks can lose half their value without an...

Canva has acquired Simtheory and Ortto to strengthen its AI and marketing capabilities. Both companies were founded by Chris and Mike Shark...

AI is transforming the job market. Universities are adapting admissions to assess AI readiness. Students need to demonstrate responsible AI...

Apple has said the tool, which allows users to block advertisers from tracking them across different applications, is designed to allow use...

Google has proposed changes to its online advertising technology to address EU antitrust concerns. The tech giant is offering concessions t...

The biggest tool for advertisers is interest targeting that will use Facebook's data mine to create areas like locations, celebrities and s...