Searched for
ADVERTISEMENT CREATIVITY
Ramayana director Nitesh Tiwari is an IITian, worked as a techie for just 4 months. His first film won two National Awards, and he went on to direct highest-grossing film that earned over Rs 2,000 croreNitesh Tiwari, an IIT Bombay alumnus in Metallurgical and Materials Science engineering, opted for advertising and filmmaking instead of a ...- Reels & memes are TV ads & billboardsAdvertising has evolved from traditional commercials into reels, memes and influencer content, blurring the boundaries between entertainmen...
- How businesses are using generative AI to create content at scaleThe integration of generative AI into creative workflows is revolutionizing content production and innovation. Many Indian creators are wit...
- As US midterms enter last lap, Indian "consultants" suddenly thrust into spotlightIndian "consultants" are under scrutiny for allegedly engaging in election manipulation on a global scale. These activities reportedly rang...
- What’s Mr Ballon d’Or up to?Harry Kane had a disappointing game for Bayern Munich against Dortmund despite the pre-game celebrations. He missed a penalty during the ma...
- TRAI’s internet TV proposal raises concerns over wider OTT regulation, say legal expertsThe Telecom Regulatory Authority of India has proposed a new framework for internet-based linear television distribution. This recommendati...
- Want to get paid to play GTA 6? Telecom firm offers gamers over $800 to play the game and also get a free copy: Know if you are eligible and how to applyVirgin Media has unveiled a thrilling opportunity for gamers to make €100 an hour, totaling to nearly $890 by diving into GTA 6. Interested...
- Netflix stock price is down 32 per cent this year: What led to this downfall? Check predicted target price, market valueNetflix trades at nearly 18.3 times expected earnings over the next 12 months, compared with 14.76 times for Walt Disney and 6.26 times for...
- Eloelo in talks to raise $50-60 million at $400 million valuationThe potential funding follows a sharp expansion of Eloelo's micro-drama business, Story TV, which has helped lift annualised collections mo...
- Meet Lauren McDuffie and Rachel Albers, cousins who launched a salad dressing startup; they made $2,500 in early sales and target $30,000 in revenueLauren McDuffie and Rachel Albers co-founded Dressy as a side business to earn some extra revenue. McDuffie is a food writer, recipe develo...
- We have to change the conversation from media costs to business value: Publicis Media's Lalatendu DasIndia's advertising sector is experiencing a transformative phase driven by innovations in artificial intelligence and the rise of the crea...
- India Inc eyes a festive boom, but the bottom line holds a twistFestive shopping is currently gaining momentum with significant sales in both online and offline markets. Companies are experiencing increa...
- Netflix issues weak fourth-quarter forecast, shares dropThird-quarter revenue rose 11.8% to $12.87 billion, in line with Wall Street forecasts, but the lowest rate of increase in nearly three yea...
- Sony’s Gaurav Banerjee dismisses concerns over foreign investment in India’s media sectorCiting the presence of YouTube, Netflix and Amazon, Banerjee said global media companies recognise India’s long-term growth potential and c...
- Brian Niccol graduated with an engineering degree after running a lawn-mowing business in 1996; 28 years later, he became Starbucks CEOBrian Niccol graduated from Miami University in Ohio in 1996 with an engineering degree. At the time, his career in business leadership was...
- India's internal security landscape has changed irrevocably: Union Home SecretaryUnion Home Secretary Govind Mohan on Saturday said India’s internal security challenges have changed, with Naxalism largely ended, insurgen...
- “They don’t understand how business works,” Publicis Sapient global CPO on hiring fewer freshersKameshwari Rao says graduates need business knowledge to assess AI-generated work, as clients push for fewer people and more outcome-based ...
- JetSynthesys launches AI-powered creative platform JetKreateJetSynthesys has introduced JetKreate, an AI-powered platform integrating scripting, visuals, audio, and video production. This platform wa...
- 'D2C brands need distribution shift to scale up to 500 crore revenue'In India, emerging direct-to-consumer (D2C) brands have the potential to generate Rs 100 crore in revenue within a span of two to four year...
- 81% of Indian marketers prioritise reach, only 17% attention quality: ReportA recent report indicates that 81% of marketers in India prioritize reach in media planning. Despite this, only 17% consider attention qual...
Load More
