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ADIDAS FOOTBALL MARKET
This world cup, brand it like BeckhamTonight marks the beginning of the football World Cup, turning into an exciting dual-screen experience. Fans will be buzzing on their smart...- The FIFA World Cup is Nike’s to lose versus AdidasNike and Adidas are set for a fierce battle on and off the pitch during the upcoming FIFA World Cup in North America. With the tournament h...
- Top 5 Football Shoes for Ultimate PerformanceThis article explores the best football shoes that have revolutionised the game. Cutting-edge technology enhances agility, speed, and contr...
- India’s ace batsman Rohit Sharma and adidas extend association
- Chelsea agree long-term kit deal with NikeNIKE-SPONSORSHIP-CHELSEA:Chelsea agree long-term kit deal with Nike
- Reliance Foundation ropes in adidas as partner for Campus FootballAdidas said it shares its vision with Reliance Foundation Youth Sports of encouraging sports at the grassroots level in India.
- Companies like Puma, Adidas and others look to score big with Euro CupSony Pictures Networks (SPN) India, the official broadcaster of the tournament, has already sold around 75 per cent of its ad inventory.
- Adidas nets one past Nike in World Cup, Puma watchesBoth the teams that broke into the final - Argentina and Germany, were sponsored by Adidas, the world's second largest sportswear firm afte...
- Sportswear giants like Adidas, Nike scramble to make the most of 2014 FIFA world CupMarketers like sportswear giants Adidas and Nike, are scrambling to make the most of this year's biggest sporting event.
- Post Olympics, sportswear brands battle for supremacyPost-London 2012 Olympics, major brands in the summer sportswear industry are battling for market share, says UK-based Textiles Intelligenc...
- Adidas India head Andreas Gellnerwho shares lessons he learnt from Indian consumersAdidas head says it is not easy to sell sports gear to a nation that does not look beyond cricket.
- eBay India ties up with Adidas for FIFA World CupOnline marketplace eBay India today said it has tied up with leading apparel brand Adidas for selling merchandise of select FIFA World Cup ...
- It's champagne year for us in IndiaJocelyn Robiot, vice-president Global Sports Marketing and MD, Adidas International discusses about his enthusiasm to promote FIFA world cu...
- Nike, Adidas, Reebok bet big on '10 eventsSportswear and equipment manufacturing companies such as Nike, Reebok and Adidas are betting big on a packed sporting calendar this year by...
- 'Football & cricket are our two legs'In an interview with ET, Andreas Gellner discusses Adidas' strategy in making it big in a growing market that has no dearth of healthy comp...
- Adidas wins deal for Euro 2012 and 2016German sports goods manufacturer adidas will create and market the match balls and equip referees, officials and UEFA staff at the 2012 and...
- Nike stays outdoor to build imageFor global sportswear giant Nike Inc, creating brand recall in India is not about having well-packaged, 30-second commercials or million-do...
- Adidas represents team sports, Reebok individual gamesHerbert Hainer doesn’t look half the footballer he once was. Of course, at 53 and as CEO & chairman of the executive board of E10-billion a...
- Bend it like HAINERHainer, 54-year-old CEO of Adidas booted the ball around for the local TSV team in his hometown.
- Adidas to add 100 stores every year"We have set a target of being the top one brand in India by 2010," says Adidas India Director.
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