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ADEX DIGITAL
IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...- Festive season to see Rs 5,400 crore of extra ad spendsIndian advertising expenditure is poised for a significant boost this festive season, with projections indicating an increase of ₹5,400 cro...
- Print AdEx grows 5% in 2024; overall AdEx expected to grow 11% in 2025: Pitch Madison Ad ReportPrint advertising expenditure in India surpassed pre-Covid levels, growing by 5% to Rs 20,272 crore in 2024, with an anticipated 7% growth ...
- Festive spending to spur ad sales in 2nd half of 2024Media agencies predict mid-to-high single digit ad revenue growth for the second half of 2024, driven by festive season spending. Brands ar...
- AdEx to grow at 12% to reach Rs 1.11 lakh crore in 2024: MadisonAccording to PMAR 2024, AdEx is expected to rebound in 2024, growing at 12% to reach Rs 1.11 lakh crore driven by digital advertising. Madi...
- Telangana launches India's first Agricultural Data Exchange platformIndia has launched its first Agricultural Data Exchange (ADeX) and Agricultural Data Management Framework (ADMF) in collaboration with Tela...
- US-based YouTube Ad Co forays into IndiaChannel Factory is a Google-certified global technology and data platform which helps maximise performance efficiency and contextual suitab...
- Print media advertising spends likely to rise 9% in 2023, says new reportOverall, advertising spends in the country is expected to grow 16% this calendar year against while globally, the advertising industry is e...
- Ad spending in India set to grow 15 per cent this year: ReportIt added that sports, search, ecommerce platforms, online video, all languages, and markets across print and radio are estimated to drive g...
- Ad spends on print media in India rose to 39% last yearIn terms of ad space, English publications grew the most, by as much as 40%, driven primarily by the FMCG, education and automotive sectors...
- Advertising expenditure on print media may rise 35% to Rs 16,100 crore in 2021: ReportThe FMCG industry continued to be the largest spender and its share to overall adex moved up to 38% in 2020 compared with 33% the year befo...
- Advertisement spending to break free in second-half: Pitch MadisonTraditional advertisers such as the fast moving consumer goods (FMCG) companies, education and automotive companies are expected to drive t...
- GroupM expects India’s advertising expenditure to rise 11%The media agency network added that India would continue to be the fastest-growing major ad market in the world, expanding at more than dou...
- TAM Media Research, Israeli firm develop digital advertising measurement toolsEarlier, TAM’s AdEx India used to monitor over 650 TV channels, 900-plus print titles and more than 90 radio stations.
- India remains fastest growing ad market in the world with AdEx growth estimate of 14% in 2019: GroupMAs per the latest ad forecast report, total ad spends in India is estimated to grow at a rate of 14.3%, when globally, the growth is expect...
- Ecommerce companies top digital advertisement spend chartsAmazon, Flipkart and Paytm Mall were the top three brands in terms of number of ad insertions on digital medium in 2018 as per the digital ...
- Advertising market may log in 12% to Rs 59,530 crore this year: ReportThe report noted that the industry was stunted last year with a low growth rate of 7.4 per cent due to the after effects of demonetisation ...
- Newspapers will have major share of ad pie for three yearsFive of the 10 largest contributors will be rising markets — China, Indonesia, India, Brazil and Russia — and between them they will contri...
- To be effective, digital ads have to team up with other media channels: StudyGeneration Z, which is the biggest consumer of digital content, is also the most averse to advertising and hence ad avoidance on digital de...
- Advertising expenditure growth pace to hit 3-year low: GroupMGroupM follows an acknowledgement by global CEOs and expects 2017 advertising expenditure to swell at a slow 10% as the impact of demonetis...
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