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ADDRESSABLE TV ADVERTISING
Delhi HC upholds TRAI’s 12-minute ad cap for TV channelsThe Delhi High Court has upheld the Telecom Regulatory Authority of India's rule limiting television advertisements to 12 minutes per hour....- 3 broken marriages, 17 years, but one big regret: Madhavan, Mohanlal co-actress speaks out - 'I could have done so much more with my life, but I couldn't.' Who is Meera Vasudevan?Veteran actress Meera Vasudevan, known for her work across Indian cinema and television, has revealed deep regret over 17 years lost in thr...
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- Quote of the Day by Ted Turner: 'You can never quit. Winners never quit…'—Inspiring quotes by the media maverick and the founder of CNNQuote of the Day: Ted Turner, a media mogul, embodied relentless persistence, famously stating, "You can never quit. Winners never quit, an...
- PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...
- IAS launches ‘Total TV’ suite to bring linear-style transparency to CTV advertisingIntegral Ad Science has launched a new solution called IAS Total TV. This aims to bring much-needed transparency to connected TV advertisin...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
- Netflix co-founder Hastings exits as streaming pioneer hunts for growthNetflix Chairman Reed Hastings has announced he will step down from the streaming company he co-founded 29 years ago, at a time when the fi...
- Meta pulls ads aimed at recruiting plaintiffs for social media addiction lawsuitsAt the end of March, a Los Angeles jury found Meta and Alphabet's Google liable for a young woman's depression and suicidal thoughts afte...
- EC seeks removal of political advertisements on channels, online platformsThe Election Commission has ordered the immediate removal of political advertisements appearing on channels and online platforms. This acti...
- TRAI begins free streaming TV regulation consultations after MIB reference, flags regulatory gapsIndia's telecom regulator TRAI is proposing new rules for streaming services like FAST. This aims to create a level playing field with trad...
- MIB revamps decade-old TV ratings system, expands scope, tightens normsIndia's TV audience measurement system is set for a major overhaul. New rules mandate tracking viewership across all screens, including OTT...
- Invidi partners Hathway, DEN to introduce targeted advertising on digital cableInvidi Technologies partners with Hathway Digital and DEN Networks in India to introduce advanced targeted advertisement solutions for digi...
- IPL: Star Sports, Tata Play partner to offer targeted advertising starting with Indian Premier LeagueTata Play and Star Sports have partnered to introduce targeted advertising during live sports broadcasts, starting from this IPL season. Th...
- Star Sports, Tata Play introduce targeted advertising for IPL 2024Star Sports and Tata Play have joined forces for targeted advertising during live IPL matches, offering precise audience reach and engageme...
- Addressable TV advertising to reach Rs 9872 crore in 2026: GroupMThe report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of...
- Tata Play delivers a 'breakthrough' for targeted ads on TVs to likely enjoy advertising revenuesTata Play launched addressable ads for linear TV, a pivotal move in India's industry, unlocking revenue potential for the dish TV provider....
- More and more companies are investing in addressable TV advertising: Finecast"Finecast launched officially 12 months ago in India. I would say it's been a great success. If I look at the total number of clients last ...
- GroupM launches new service for addressable TV advertisingGroupM’s clients in India can now reach viewers with relevant TV ads with Finecast. Finecast provides a single point of access to the whole...
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