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AD VIOLATIONS ASCI
Offshore betting ads growing despite ban on online money games: ASCIOffshore betting promotions are proliferating across India, despite the government's crackdown on online gambling and its related advertise...- Delhi HC upholds TRAI’s 12-minute ad cap, dismisses TV broadcasters’ petitionsIn a landmark ruling, the Delhi High Court reaffirmed the regulations restricting TV advertisements to a maximum of 12 minutes per hour. Br...
- In FY26, 97% of violative ads were on digital platforms, 4/5ths of them on Meta: AsciNew data reveals digital platforms dominate problematic advertisements in the upcoming financial year. Meta alone is responsible for a sign...
- Digital media accounted for 97% of ad violations in H1 FY26, illegal betting most violative categoryDigital media dominates India's advertising violations, with Meta platforms leading the surge. Illegal betting ads, often disguised, are a ...
- Offshore betting and real estate top ad violations in ASCI’s 2024-25 reportOffshore betting and real estate led advertising violations in 2024-25, according to ASCI's report, accounting for 68% of total breaches. D...
- ASCI teams up with online gaming industry to tackle offshore betting adsThe Advertising Standards Council of India has joined forces with multiple gaming federations to address illegal offshore betting and gambl...
- ASCI urges LinkedIn influencers to disclose brand partnerships for ethical marketingASCI has advised LinkedIn influencers to disclose their connections with brands they promote to ensure compliance with regulations. This st...
- ASCI half-yearly report reveals major ad violations in digital mediaDigital platforms accounted for 93% of scrutinised ads, with 2,087 ads on the medium flagged for direct legal violations. The top five cate...
- D2C brands reduce ads amid complaints about misleading claimsHonasa Consumer, owner of Mamaearth, has reduced influencer posts after being named the biggest violator of advertising content for FY24. O...
- 81% of ad violations were on account of misleading claims in FY24: ASCIASCI examined 10,093 complaints and investigated 8299 advertisements. The majority of violations were on account of misleading claims at 81...
- Digital media continues to be biggest source of ad violations: ASCIASCI observed a significant increase in ads directly violating the Drug and Magic Remedies Act of 1954, leading to the issuance of intimati...
- Massive jump in complaints against celebrities; gaming the most violative sector: ASCI"In spite of the Consumer Protection Act now legally requiring celebrities to do their due diligence when they appear in ads, in 97 per cen...
- ASCI processed 5,532 ads in 2021-22, 48% of them digitalNearly 48% of the 5,532 ads ASCI processed were digital ones, the report said. With its influencer guidelines coming into force last year, ...
- Body spray ad was potentially in serious violation of regulation, says ASCIAfter seeing the ad campaign, the Advertising Standards Council of India (ASCI) immediately invoked a special process called "Suspended Pen...
- ASCI updates code of conduct to include gender, sexual orientation in advertising“It is not acceptable, for example, to associate characteristics such as sluggishness with a certain body shape. Similarly, to deride someo...
- Closely monitoring IPL ads for any violation: ASCI"We continue to monitor the IPL closely for violations of certain focus sectors such as brand extensions of alcohol brands, gaming and fint...
- ASCI to raise EaseMyTrip claims with Centre; Portal files civil lawsuitEaseMyTrip in an advertisement claimed it is India's "second largest online travel aggregator", which was found to be misleading by ASCI's ...
- ASCI slams brands using Olympics winners in ads without approvalThe athletes’ names are being leveraged and linked to brands across corporates such as Aditya Birla Group, Apollo Hospitals and Perfetti Va...
- ASCI identifies 55 potentially misleading advertisementsNAMS has identified 55 advertisements in print and on TV that could likely mislead the audience or make false and unsubstatiated claims.
- ASCI launches initiative to track misleading adsThe Advertising Standards Council of India (ASCI) today launched an initiative to track and control misleading advertisements.
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