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Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...- AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
- Meta enters enterprise AI race with new business agentMeta Platforms has unveiled a cutting-edge AI assistant crafted to streamline daily operations for businesses. This innovative tool is capa...
- India’s audio streaming apps pivot to 'hybrid' model to drive paid subscriptionsThe landscape of audio streaming in India is undergoing a transformation with a dynamic hybrid model gaining traction. Services are blendin...
- CCPA slaps fines on PhysicsWallah, McAfee for 'Dark Pattern' practicesIndia's consumer watchdog has fined edtech firm PhysicsWallah and cybersecurity company McAfee. They were found using deceptive interface d...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- TV broadcasters may move Apex Court against Delhi HC ruling on advertisement capTV broadcasters plan to challenge a Delhi High Court ruling in the Supreme Court. The court upheld Trai's power to limit TV ads to 12 minut...
- Meta launches paid subscriptions for Instagram, Facebook, WhatsAppMeta has launched paid subscriptions for Facebook, Instagram, and WhatsApp, offering enhanced features like audience growth tools, premium ...
- Delhi HC upholds TRAI’s 12-minute ad cap, dismisses TV broadcasters’ petitionsIn a landmark ruling, the Delhi High Court reaffirmed the regulations restricting TV advertisements to a maximum of 12 minutes per hour. Br...
- Meta's paid subscription: Soon you have to pay more for Instagram, Facebook, and WhatsApp Plus to access new featuresMeta subscription: Meta has introduced paid subscription plans for Instagram, Facebook, and WhatsApp. These plans offer users extra feature...
- Saregama doubles down on premium music IP even as it eyes AI monetisationSaregama is embracing an AI-driven future. The music label is exploring licensing deals with generative AI platforms. Simultaneously, it is...
- Ad slowdown dulls impact of HC relief on TV landing page revenuesBroadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...
- Jio launches Rs 200 OTT pack with 15 apps, 1,000 TV channels and unlimited 5GJio has introduced a new Rs 200 OTT Pass. This pass offers subscriptions to 15 OTT platforms and over 1000 live TV channels. It also includ...
- Oura Ring 4 review: The smart ring that prioritises recovery over screenThe Oura Ring 4 is a premium smart ring focused primarily on sleep, recovery, and overall wellness rather than workout performance or smart...
- Target India head says retailer weighing AI tool costs amid shift to usage-based pricingTarget India's head revealed a strategic shift driven by AI pricing changes. Usage-based AI costs are prompting the U.S. retailer to reasse...
- Cable, DTH vs streaming: Battle lines drawn at Trai over FAST TV rulesIndia's old television distributors and new digital companies are in a regulatory fight. The debate is about whether internet-delivered TV ...
- What time is Drake dropping Iceman? YouTube says ‘album is defrosting’; here’s what we know so farDrake's new album 'Iceman' is generating immense fan excitement. Searches for its release date are surging online. A YouTube livestream is ...
- IPL 2026 scam season is here: Over 600 fake ticket sites, 400 malware-linked streams cheat fansAs the IPL 2026 season kicks off, a rise in cyber scams is alarming eager cricket enthusiasts. Unscrupulous fraudsters are capitalising on ...
- Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
- Prime Video, Amazon MX Player merge to create India’s largest originals streaming platformAmazon Prime Video is integrating Amazon MX Player to create India's largest streaming destination, combining free and paid content. This m...
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