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How global scammers use US tech to fleece peopleIndian scammer Safeer Koorimannil reveals how AI from American tech giants fuels global fraud rings in Myanmar. Trafficked to a scam center...- 7 steps parents can take to teach money management to their childrenBe available for counsel and advice, but wait for the children to ask for it. Offering unsolicited advice, which comes from a position of l...
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- Investors expecting 15-20% returns may be disappointed: Rajeev ThakkarInvestors should brace for lower nominal equity returns, as corporate profit growth moderates, according to PPFAS Mutual Fund's Rajeev Thak...
- ET Prime Special Series: Multibagger or IBC - Part 63: This engine parts maker is now chasing aerospace, defenceSome auto ancillary stories are best understood by products. This one is best understood by buckets. The first bucket is still old auto, an...
- Couples and money: Why shared financial decisions, clear spending rules, and transparency matter in relationshipsWithout a definition of priority and discretion, many households suffer from ad hocism. How should they spend for the common good without s...
- PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...
- How much does director-choreographer Farah Khan earn from her YouTube channel? YouTuber shares estimateThe pandemic shifted entertainment to digital platforms. Actors and personalities now earn significantly from online content. Vinay Thakur ...
- Digital media claims 46% of India’s Rs 1 lakh crore ad market: CrisilIndia's advertising industry has surpassed Rs 1 lakh crore, with digital media capturing nearly 46% of ad spend in fiscal 2025. Social medi...
- Meta aims to fully automate advertising with AI by 2026: ReportMeta also plans to let advertisers personalise ads using AI, so that users see different versions of the same ad in real time, based on fac...
- I&B Ministry calls for self-declaration before ad releaseThe ministry has introduced a new feature on its Broadcast Seva portal for TV and radio ads and on PCI's portal for print and digital ads, ...
- Facebook takes down Trump 2020 campaign's 'Census' adsThe ads, hundreds of which were run through the pages of the president and Vice President Mike Pence, link to a survey on an official campa...
- SC nudges Vasundhara Raje govt to address Rajasthan Patrika’s ad worriesAdditional Solicitor General P S Narasimha contested the daily’s allegations, claiming instead that the state government was only correctin...
- CrAdLE gets Infosys cofounder S Gopalakrishnan as its first chairman“CrAdLE will mentor 10 incubatees each year, targeting to get nearly 30-40 ventures by the end of three years” said Dr Sunil Shukla, direct...
- Global adspend to reach $561 billion this yearThe global advertising spend is expected to increase by 4.4 per cent to $561 billion this year, with mobile being the prime driver of onlin...
- Power projects to get coal from CIL till auctions are overCoal was being supplied to power projects on the assumption that they would not require any coal from Coal India going forward.
- Ahead of polls, parties put up 3,000 ad panels in Delhi metroAs Delhi elections loom on the horizon, the Delhi Metro has turned into an electoral battlefield with BJP & AAP putting up ad panels in tra...
- Digital MarketingClassic metrics used in practice are highly biased as they do not account for the effects documented in this study.
- Jawaharlal Nehru, Indira Gandhi, Rajiv Gandhi ads alone cost UPA-2 Rs 53 croreThe Nehru-Gandhi family, not surprisingly, emerges as the government's favourite when it comes to expenditure on newspaper advertisements o...
- Future Brands to market private labelsKishore Biyani’s Future Brands, set up last year as a wholly-owned subsidiary of Future Group, has readied its blueprint for the first year.
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