Aditya Birla Group to shut ecommerce site Abof.comAbof — short for Aditya Birla Online Fashion — held a 20-minute townhall meeting and informed its employees that December 31 would be the l...
Abof targets three-fold growth; eyes 15 per cent market share by 2020CEO Prashant Gupta indicated that in the last 12 months, abof.com's gross merchandise value (GMV) in its peak month was Rs 25 crore, averag...
Abof selects IBM Cloud and Cognitive solutions to enhance customer experienceFor instance, the new feature lets shoppers post questions like “where can I find a red floral dress?” or type a combination of price and p...
Abof offers 'differentiated experience', not discounts: CEO Prashant GuptaWe have started to very explicitly mark our merchandise — Never on discount, said Abof CEO Prashant Gupta.
Offline retailers' e-sales yet to take offSome like Abof recently started selling on Amazon to gain from its traffic and prop up its visibility amid competition from well-entrenched...
RIL steps up omnichannel play for online fashion store AJIOThe company entered the online fashion retail business in April through AJIO.com, targeting shoppers with high-margin, curated fashion.
Aditya Birla's Trendin will be a separate portalWhile the platform is fully functional now, the transition will take place in a phased manner when all the websites are up and running, acc...
How local tailors are partnering with ecommerce firms like Myntra, Abof.com to fix fitting flawsThe local ‘darzi’ is back in demand, being wooed by both online, offline retail cos that want to mend a sales gap that’s caused every time ...
Tata Group set to enter ecommerce space through the launch of online marketplace CLiQThe Tata Group’s entry follows online forays by several established conglomerates. Last week, Arvind Ltd launched its omni-channel platform...
Conglomerates are hiring young executives to manage investment in startups“Young blood is needed to build a team and we will have to resonate with the youth if we are looking at new ventures,“ said Chikhlikar.
Abof clocks Rs 100 crore gross merchandise value within 90 days of launchAbof, whose services cover 6,000 pin codes in over 500 cities in the country, reflects the trend of offline retailers that have chosen the ...
Discount as a strategy is not our focus at Abof.com: CEOAbof, with its niche target and select portfolio, is not expected to clash with Trendin.com, the online store of group firm Madura Fashion ...
Birlas' etail venture Abof won't offer deep discounts: CEOAbof.com will steer clear of offering deep dis counts to capture market share and will instead focus on offering personalised experiences t...
abof.com aims 15% online fashion market share by 2020abof.com today said it aims to grab up to 15 per cent market share of the country's online fashion industry by FY 2019-20.
abof.com focuses on personalized shopable contentAbof.com, a fashion brand for clothing, footwear and accessories targeted at the millennials, is seeking to redefine the online shoppers’ e...
Aditya Birla Group enters ecommerce, launches online fashion portal abof.comUnlike other shopping portals, abof will not give discounts and will display a curated collection rather than a lot of options.
Aditya Birla Group launches fashion portal abof.comAditya Birla Group today launched its e-commerce portal for apparel -- abof.com -- as the company remained bullish on the online shopping s...