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AAVRITI JAIN
Scroll, spot, buy: Why fashion and lifestyle shopping is growing on InstagramFor many Gen Z shoppers in their early 20s, shopping via social media ads while scrolling through the feed is most natural, with impulse pu...
How ban on discounts have changed behaviour of online buyersOrders on the portals Dhora sells, such as Amazon and Flipkart, have dried up. Not long ago, Dhora used to ship 60-70 packets a day.
How online marketplaces like Flipkart, Snapdeal, eBay are empowering small and home businessesOnline marketplaces are dismantling barriers of who can do business, and are poised for giant leap and opening up avenues for small entrepr...